The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World (American Film Market Presents)
| Author | : | |
| Rating | : | 4.60 (667 Votes) |
| Asin | : | 0240824237 |
| Format Type | : | paperback |
| Number of Pages | : | 648 Pages |
| Publish Date | : | 2015-04-02 |
| Language | : | English |
DESCRIPTION:
Jeff sits on advisory boards of media start-ups and has used the book to teach the class Media & Entertainment: Economics, Policy, and Strategy at the Hass School of Business, the University of California, Berkeley. He also helped manage Paramount and Universal’s overseas video distribution ve
Observer666 said Where the money is. Yes it's dry, but this book will tell you exactly where the money is in the entertainment business. I was impressed with how up to date it is too -- this was revised in "Where the money is" according to Observer666. Yes it's dry, but this book will tell you exactly where the money is in the entertainment business. I was impressed with how up to date it is too -- this was revised in 201Where the money is Observer666 Yes it's dry, but this book will tell you exactly where the money is in the entertainment business. I was impressed with how up to date it is too -- this was revised in 2014 and it deals with online video -- how the movie business is monetizing it and the challenges it poses for the future.Ulin understands the role and incentives of every player in the distribution chain, from years . and it deals with online video -- how the movie business is monetizing it and the challenges it poses for the future.Ulin understands the role and incentives of every player in the distribution chain, from years . 01Where the money is Observer666 Yes it's dry, but this book will tell you exactly where the money is in the entertainment business. I was impressed with how up to date it is too -- this was revised in 2014 and it deals with online video -- how the movie business is monetizing it and the challenges it poses for the future.Ulin understands the role and incentives of every player in the distribution chain, from years . and it deals with online video -- how the movie business is monetizing it and the challenges it poses for the future.Ulin understands the role and incentives of every player in the distribution chain, from years . a"Great reference for media distribution" according to a2z Consumer. this is a great reference for media distribution as it provides a thorough explanation. I purchased the Kindle version of this book which features text-to-speech. This feature was very helpful as I read the book and optioned for the text-to-speech feature during sections where my eyes wanted to gaze over. I anticipate re-reading certain chapters over time and I look forward to the re. z Consumer said Great reference for media distribution. this is a great reference for media distribution as it provides a thorough explanation. I purchased the Kindle version of this book which features text-to-speech. This feature was very helpful as I read the book and optioned for the text-to-speech feature during sections where my eyes wanted to gaze over. I anticipate re-reading certain chapters over time and I look forward to the re. great read for media entrepreneurs! george eshesimua This book well written and understandable. As an entrepreneur interested in digital media distribution and how to monetize it, I wanted to get a better understanding of the industry's current landscape and this book delivered. It is comprehensive and insightful. I highly recommend it!
Learn how an idea moves from concept to profits and how distribution dominates the bottom line of an industry otherwise grounded in high profile elements (production, creative, law, finance, and marketing). Explores changes in the home video business and growth of on-demand (VOD) and on-the-go access to content Illustrates how online services like Netflix, , YouTube and Hulu are changing the way TV content is distributed and consumed, and why they are producing their own original series Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Regardless of your background and training, The Business of Media Distribution, Second Edition delivers the business practices and virtual apprenticeship you need to understand and manage the complicated media markets and how digital distribution is impacting traditional methods.. Features a companion website (focalpress/9780240824239), which includes additional material demystifying how projects are developed and profits calculated Hollywood stars may make the headlines, but marketing and distribution are the behind the scenes drivers converting content into cash. In this updated e
Jacobs Distinguished Professor of Business and Technology, Haas School of Business.Ulin expertly depicts the fluid nature of content creation and distribution in a concise and understandable way. Without it, you risk being stuck on pause.Kevin Yen, Former Director, Strategic Partnerships YouTube I couldn’t help but be impressed at how up-to-date the book was… This book manages to provide a mine of useful practical information in an interesting and enjoyable style.Jim Slater, Cinema Technology. For anyone generally interested in how networks and studios make money and put money at risk, from the TV shows and movies they produce to the novel challenges they’re facing today, this book provides a unique overview and a glimpse into the future.Blair Westlake, Corporate Vice-President Media & Entertainment,