Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA
| Author | : | |
| Rating | : | 4.10 (960 Votes) |
| Asin | : | 0230239730 |
| Format Type | : | paperback |
| Number of Pages | : | 330 Pages |
| Publish Date | : | 2018-02-05 |
| Language | : | English |
DESCRIPTION:
As I read his book I came to the conclusion that Gary gets it.' Hank Steinbrecher, General Secretary, US Soccer 1990-1999'Fascinating and accurateGary has tirelessly researched the development of soccer in the USA documenting each step along the way with the people who lived those moments he clearly shows World Cup USA 94 helped create a generation of soccer-loving Americans and delineates the enormous impact a future US-Hosted World Cup would have on the sport here.' David Downs, Executive Director, World Cup USA 2018-2020 Bid'A fas
As President and CEO of API Soccer and API Sponsorship he oversaw the Commercial and Television rights for the United States Soccer Federation and the United States Youth Soccer Association raising millions of dollars in sponsorship revenue from corporate America, developing strategic Marketing plans to promote soccer at all levels and producing and airing over 70 USA National Team men's and women'
An Insider's view of 20 years of American Soccer growth Gary Hopkins provides a terrific inside view of the extra-ordinary growth of soccer in the US over the last two decades.He is able to chronicle the quantum changes that were wrought by the ascendancy of Steinbrecher, Rothenberg, Gulati and Garber to the helm of the sport in the United States. While Hopkins played a significant role himself he does not dwell on his own contributions but instead examines how a unique mix of personalities, corporate interests and FIFA's desire for a greater presence of soccer in the US came together with immaculate . Mike Sweeney said Before you invest a penny in soccer you need to read this book!!!. Ever considered investing in soccer? Running a soccer related business or making soccer your career? Then you need to read this book, cover to cover!! A first hand, blow by blow account of the politics and business of soccer in America from the heights and depths of the NASL in the 80's, the World Cups of the 90's and beyond and the gut wrenching decisions behind the emergence of the MLS as a viable first division in North America.A detailed history from all sides of the soccer landscape that make up the current US soccer scene. While detailing t. The definitive book on understanding the business of soccer in the USA Atticus Finch I'm a soccer (football) fanatic, an Englishman who has lived in this country for 20 years. I love the USA, but it has frustrated me how the world's most popular spectator sport has never seemed to reach a tipping point in terms of media coverage or commercial viability compared to the big four sports (Baseball, American Football, Basketball, and Hockey).I wanted to understand the rise and fall of commercial soccer in the USA. What happened to the era of the Cosmos and the NASL? What is different about the MLS and can it achieve sustainable succes
The book takes its lead from a single premise that the granting of the 1994 World Cup to the United States set in motion a chain of events that has redefined soccer in America forever, good and bad, up and down, but ultimately positioned to become a major force in the rapidly changing American sports landscape. Drawn from a 20-year career as a senior executive in the American soccer market and supported by first person interviews and insights with all the key personalities and decision makers, Star Spangled Soccer is a must read for anyone wanting to understand the American soccer market, where it has come from, and why it is positioned for tremendous growth over the next 10 years.. Star-Spangled Soccer charts America’s 25-year journey to becoming a soccer nation, the key business, decisions, personalities, and events that shaped its growth, and the developing perfect soccer storm that will propel its unstoppable marc