Magma Sketchbook: Idea Generation (Magma Sketchbooks)
| Author | : | |
| Rating | : | 4.44 (923 Votes) |
| Asin | : | 1856699447 |
| Format Type | : | paperback |
| Number of Pages | : | 152 Pages |
| Publish Date | : | 2014-08-06 |
| Language | : | English |
DESCRIPTION:
. Nik Mahon trained as a graphic designer at St Martin's School of Art, then worked as an advertising creative in London and the British West Indies. Alongside his teaching at the university, he also runs 'Ideate', an organisation offering training in creativity and problem solving skills. Nik has authored several published papers and books on the subject of creati
I've used Magma books for 6 years and LOVE them. This one has great inspirational quotes and I've used Magma books for 6 years and LOVE them. This one has great inspirational quotes and idea generation thoughts every few pages. Wonderful paper that doesn't bleed through. Numbered pages so you can know that everything is consistent. Small pouch in the back for business cards.This is EXACTLY the same size as a. Perfect Sketchbook I love this book and plan to purchase the other ones in the future. The 16 pages of references & exercises were very useful. Overall this book was extremely well made. I highly recommend it.. M. Levine said Five Stars. Quality product~!
About the Author Nik Mahon trained as a graphic designer at St Martin's School of Art, then worked as an advertising creative in London and the British West Indies. Nik has authored several published papers and books on the subject of creative thinking and related areas. He became then Creative Director at Rayner Advertising in Southampton and then a senior lecturer at Southampton Solent University, where his interest in creative thinking skills and strategies for generating ideas led to the award of a PhD in 'Fostering Creativity' and his subsequent appointment as head of the University's Creativity & Communication Research Cluster. . Alongside his teaching at the university, he also runs 'Ideate', an organisation offering training in creativity and problem solving skills
This Idea Generation sketchbook includes 136 blank pages with idea prompts for creative thinking, plus 16 pages of exercises and useful information on how to get from a problem to a solution, the four stages of the creative process, mind mapping and free association, reframing your proposition and using random stimulus.