Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
| Author | : | |
| Rating | : | 4.85 (843 Votes) |
| Asin | : | B00BATNNZY |
| Format Type | : | |
| Number of Pages | : | 415 Pages |
| Publish Date | : | 2015-03-22 |
| Language | : | English |
DESCRIPTION:
Communication is still key, but context matters more than ever. Right hooks, after all, convert traffic to sales. Except when they don't.In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. They easily show results and return on investment. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. It's about
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. Except when they don’t.Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resi
A great, quick read. JV I enjoyed this book. I'm 28 and I don't really have my finger on the pulse of what's popular in social media. Vaynerchuk manages to concisely introduce the reader to the most popular social networks, and then is very helpful in introducing you to that specific site's common etiquette (ex: don't post boring photos with long captions on Instagram) before he goes . Knock'em Out With a Jab, Jab, Jab, Right Hook! Amazon Customer Jab, Jab, Jab, Right Hook provides a great framework for marketing professionals to effectively interact with consumers on various social media platforms. Many of the concepts taught by Gary Vaynerchuk are effective and can also be used for compelling storytelling for those that may not necessarily have an interest in social media. The read is cohesive and does. The Belt-Buckle of your Marketing Tool Belt! Josh Hamilton I can't give enough praise for Jab, Jab, Jab, Right Hook. It is a book that most marketers/entrepreneurs would be scared to write because it "gives away" so many many secrets. But Gary doesn't care because he knows that A) the higher we raise the industry standard the better it is for everyone and B) He works harder than everybody thus lessening his learning cu
Gary has always had an early-to-market approach, launching Wine Library’s retail website in 1997 and Wine Library TV in February of 2006. gary vay*ner*chuk has captured attention with his pioneering, multifaceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such a