Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance
| Author | : | |
| Rating | : | 4.79 (841 Votes) |
| Asin | : | 1118965833 |
| Format Type | : | paperback |
| Number of Pages | : | 256 Pages |
| Publish Date | : | 2017-06-26 |
| Language | : | English |
DESCRIPTION:
Jefftey Strickland, Ph.D. said Easy to read and well written - A must have for your libray. Bernard knows Big Data. I love the SMART approach he takes in presenting the concept and use of Big Data. The acronym SMART has been used with different meaning in numerous environments with great success. SMART in my world of simulation meant Simulation and Modeling for Acquisition,. "Big Data" is it SMART or are you SMART- ask Bernard Marr Although I have always worked with Engineers and Software professionals in many techn ical areas and Industries I am not a Technical person, but I read and am able to comprend or to pick up the nuances of the particular Industry.I always like to read Industry Leading Professionasl wh. Middling impact on big data Good, not great but pretty well organized and informative. It would get another star if it weren't so derivative of the book Big Data by Mayer-schonberger and cuiker. It does have number of novel insights relevant to business.
Marr brings complex concepts down to earth, so you can use data the SMART way to transform everything you do.. BERNARD MARR – the 'Big Data Guru' – is one of the world's most highly respected voices anywhere when it comes to data in business. In Big Data, you have access to tech
But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. We all need to know what it is and how it works - that much is obvious. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. Convert the promise of big data into real world resultsThere is so much buzz around big data. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform.Discusses how companies need to clearly define what it is they need to knowOutlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questionsAddresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand themIncludes many high-profile case studies from the author's work with some of the world's best known brands. This is a well-needed practical introduction to actually putting the
But what will set you apart from the rest is actually knowing how to use big data to get solid, real-world business results – and putting that in place to improve performance.Big Data shows you how to implement the same practices that leading firms have used to access new dimensions of profitability. From the Back CoverGET SMART – LEARN TO CONVERT THE PROMISE OF BIG DATA INTO REAL-WORLD RESULTSThere is so much buzz around big data. You'll learn from clear explanations and countless examples how successful orga