You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling (Business Books)
| Author | : | |
| Rating | : | 4.51 (932 Votes) |
| Asin | : | 0071847820 |
| Format Type | : | paperback |
| Number of Pages | : | 288 Pages |
| Publish Date | : | 2014-10-25 |
| Language | : | English |
DESCRIPTION:
You Can’t Teach a Kid to Ride a Bike at a Seminar, Second Edition retains David Sandler's classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling. The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy"People make buying decisions emotionally and justify them logically."That shrewd insight from the first edition of this bestselling book has become a no-brainer among sales professionals. With this powerful guide, you’ll learn how to:Take the lead in the "buyer/seller dance" Get the prospect to do most of the talking Have a process for answering questions from prospects Know when a prospect is shopping you and what to do about it Move the relationship forward without becoming an unpaid consultant Master the seven steps of the "Sandler Submarine" Use LinkedIn as a prospecting and qualifying tool Establish an “up-front contract,” or call roadmap, before your face-to-face meeting Use online research to turn "cold calls" into warm callsSales professionals and teams that follow these principlesand others outlined in the bookwill transform themselves from mediocre performers into selling superstars.This new edition of You Can’t Teach a Kid to Ride a Bike at a Seminar is a potent mixture of Sandler’s timeless techniques and best practices from the most effective sale
Sandler, the founder of Sandler Training, created the breakthrough "stress-free" sales training program that forever changed the landscape of professional selling. He passed away in 1995.David Mattson is the CEO of SandlerTraining, an international training and consulting organization headquartered in the United States. Since 1986, he has been a trainer and business consultant for management, sales, interpersonal communication, corporate team building and strategic planning throughout the United States and Europe.. About the Au
He passed away in 1995.David Mattson is the CEO of SandlerTraining, an international training and consulting organization headquartered in the United States. Since 1986, he has been a trainer and business consultant for management, sales, interpersonal communication, corporate team building and strategic planning through
"Still a deeply insightful! (with summary)" according to Jeremey Donovan. 1. Behavior & Mindset a. Self-esteem: “Role success or failure is merely a measurement of how well you are doing in your acquired roles. But in no way do roles affect your value as a human being” b. The most effective sales training is reinfor. He's Right--- can't teach a kid to ride a bike at a seminar. Vanessa W. Blake David does an excellent job driving the points home. He truly repackages what selling should be and how you the seller should be thinking and identifying. What makes this book unique to me is the holistic method it follows. It wants the seller to be emoti. Updated version of a Great Book! Great book that addresses the human behaviors and potential road blocks to dealing with people. Just started reading it, but it was the basis for a recent seminar I attended. Targeted to people in the sales fields but practical application for people in g