Customer Loyalty: How to Earn It, How to Keep It
| Author | : | |
| Rating | : | 4.85 (710 Votes) |
| Asin | : | 0787963887 |
| Format Type | : | paperback |
| Number of Pages | : | 272 Pages |
| Publish Date | : | 2014-06-04 |
| Language | : | English |
DESCRIPTION:
nice bood Good educative book. "Understanding Loyalty" according to Ramona Wright. Jill Griffin created an excellent book on customer loyalty. With loyalty being an important aspect in quality service to a customer, Griffin takes the reader on a journey on the meaning of loyalty and how it is earned and kept with an organization. This book is an excellent read or a perfect syllabus requirement for any quality assura. The happy customer return path Pedro Lopez A very nice book, that includes the idea of converting prospects to qualified prospects that will eventually be loyal and advocate customers. From the basics to the most recomended actions to do in the market. Even talks how to avoid customer inactivity and how to develop a loyalty driven culture on any company. A very well supported
You've read about Customer Loyalty in the Los Angeles Times, Dallas Morning News, Miami Herald, Kansas City Star, Entrepreneur, Industry Week, Marketing News, Boardroom Reports, Marketing Management, Library Journal, The Selling Advantage, Ideas Magazine, Executive Briefings, Training, Hospitality Upgrade, Direct, Quality Digest, Marketing Tools, Houseware Executive, Journal of Pharmaceutical Management, Discount Merchandiser, TeleProfessional, NationsBank Business, Modern Jeweler, Furniture Today-- now read the new and revised edition of the ground-breaking book that created all the buzz.
Copyright 1994 Reed Business Information, Inc. . From Publishers Weekly Management consultant Griffin here addresses the failure of the "market share" theory. Readers will profit from the arsenal of tools Griffin provides. Presenting case studies-Home Depot's customer intimacy standard; Sharp Electronics' sales doctor approach-she stresses the need to develop customer loyalty programs. She ponders: What "exactly" does a company do that engenders loyalty? A Florida picture framer she interviewed discovered by surveying his customers that the uniqueness and quality of his work ensured their patronage, not his lo