Designing Products People Love: How Great Designers Create Successful Products
| Author | : | |
| Rating | : | 4.45 (939 Votes) |
| Asin | : | 1491923679 |
| Format Type | : | paperback |
| Number of Pages | : | 324 Pages |
| Publish Date | : | 2015-05-18 |
| Language | : | English |
DESCRIPTION:
An excellent exploration of the many aspects of current digital product design There are lots of books out there on product design. Many are written in a somewhat dry academic tone by teachers and observers as opposed to hands on practitioners. What makes Scott Hurff's latest work so valuable is that it reads like a bulletin from the front lines by someone deeply involved in designing great products at scale for global brands.There is so much in this book to learn and appreciate, and I read several sections more than once. Hurff covers the many disciplines aspiring product designers will need to master. To name just a few: psychology, motion, visual design, prototyping, research, interact. Read it now if you work developing software products! Jose Papo This is a must read book about product design in the more general way. More general because it talks about the importance of understanding users, learning via customer research and understanding their pains. But the book goes beyonf that to talk about interface design, prototyping, user experience and how to hook your users with psychology, receiving feedback and more.One of the best chapters(and already worth the price of the book) for me was chapter 6 "The Mechanics of Interface Design". It details the "UI Stack" which show the five states of interfaces: the Blank state, the loading state, the partial state, . "Like getting excellent tips from your best friend - and a master of 'creating customers'" according to Orange Monkey. Scott admits it himself: There is nothing new under the sun here.It doesn't matter. He offers a helping hand and takes you on a curated walk from idea to a digital product. It's like chatting with a really good friend, and master of 'creating customers' - and getting it done. The thinking, the attitude, the tools, the motivation. He serves you will all you need.Very helpful. When I get my product off the ground I'll send him thank you note.
How can you create products that successfully find customers? With this practical book, you’ll learn from some of the best product designers in the field, from companies like Facebook and LinkedIn to up-and-coming contenders. You’ll understand how to discover and interpret customer pain, and learn how to use this research to guide your team through each step of product creation.Written for designers, product managers, and others who want to communicate better with designers, this book is essential reading for anyone who contributes to the product creation process.Understand exactly who your customers are, what they want, and how to build products that make them happyLearn frameworks and principles that successful product designers useIncorporate five states into every screen of your interface t
Both an overview of the field and a handy how-to guide, this book has something for everyone working to make products people love."DAN SAFFER, AUTHOR OF MICROINTERACTIONS . This breezy, easy-to-read guide walks you through modern product design as it's practiced in the field by some of today's best designers. "Products today aren't designed like they were even just a few years ago