Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
| Author | : | |
| Rating | : | 4.35 (952 Votes) |
| Asin | : | 1416595244 |
| Format Type | : | paperback |
| Number of Pages | : | 320 Pages |
| Publish Date | : | 2015-05-30 |
| Language | : | English |
DESCRIPTION:
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths and iTunes as well as the globalization of retail in the world’s emerging markets.This enlightening edition includes new information on:-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to can drastically improve how it serves its customers.-A guided tour of the most innovative stores, malls and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.
"At last, here is a book that gives this underrated skill the respect it deserves." -- The New York Times" Thanks, Mr. And if I didn't have a devoted husband, two kids and a crushing mortgage, I swear I'd throw caution to the wind and run away with Paco Underhillfascinating." -- Rocky Mountain News (Denver)"Why We Buy is a funny and insightful book for people on both sides of the retail counter." -- Michael Gould, CEO, Bloomingdale's . Now, please tell my wife!" -- Bob Gale, writer/producer, Back to the Future trilogy"I'm in love. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy
"he explores some of the numerous factors that cause consumers to purchase a good or service or deter them from making an acquisi" according to Amazon Customer. In Paco Underhill’s informative text, Why We Buy: The Science of Shopping, he explores some of the numerous factors that cause consumers to purchase a good or service or deter them from making an acquisition. Through detailing way sin which stores craftily set consumers up to buy . Cristian said Sales always go up Sales always go up 30% overnight when he does his magic. Easy to read, but contains a lot of unsupported claims. Basically readers will just have to trust Mr. Underhill on his "data" and "evidence". It also seems to be a +300 pages brochure of his company and why we should hire him and his team, sales always go up 30% overnight when he does h. 0% overnight when he does his magic.. Easy to read, but contains a lot of unsupported claims. Basically readers will just have to trust Mr. Underhill on his "data" and "evidence". It also seems to be a +Sales always go up 30% overnight when he does his magic. Easy to read, but contains a lot of unsupported claims. Basically readers will just have to trust Mr. Underhill on his "data" and "evidence". It also seems to be a +300 pages brochure of his company and why we should hire him and his team, sales always go up 30% overnight when he does h. 00 pages brochure of his company and why we should hire him and his team, sales always go up Sales always go up 30% overnight when he does his magic. Easy to read, but contains a lot of unsupported claims. Basically readers will just have to trust Mr. Underhill on his "data" and "evidence". It also seems to be a +300 pages brochure of his company and why we should hire him and his team, sales always go up 30% overnight when he does h. 0% overnight when he does h. Should left off the last few chapters Paco Underhill stresses always want your customers wanting to come but he doesn't follow his own advice. He starts by saying he revised this especially to revisit internet shopping(he never uses the term e-commerce). His B&M insights seem spot on, fascinating reading. Then he comes to t
Paco Underhill is the founder and CEO of Envirosell, Inc. He lives in New York City. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times.