The Influential Mind: What the Brain Reveals About Our Power to Change Others
| Author | : | |
| Rating | : | 4.65 (770 Votes) |
| Asin | : | B06Y2JHJRJ |
| Format Type | : | |
| Number of Pages | : | 179 Pages |
| Publish Date | : | 2014-07-12 |
| Language | : | English |
DESCRIPTION:
But how good are we at this role? It turns out we systematically fall back on suboptimal habits when trying to change others' beliefs and behaviours. We do this because we each have unique experiences and knowledge that others may not. Sharot unveils the hidden power of influence, good and bad, and enables us to identify instances in which we fall prey to delusions. Part of our daily job as humans is to influence others; we teach our children, guide our patients, advise our clients, help our friends and inform our online followers. The book will search deep below the surface, relying on the latest research in neuroscience and psychology to provide new insight into human behaviour.. Many of these instincts - from trying to scare people into action to insisting the other is wrong or attempting to exert control - are ineffective because they are incompatible with how the mind operates. The principle idea of this book is that an attempt to change will be successful if it is well-matched with the core elements that govern how our brain works. A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better