The 22 Immutable Laws Of Marketing
| Author | : | |
| Rating | : | 4.93 (528 Votes) |
| Asin | : | 1861976100 |
| Format Type | : | paperback |
| Number of Pages | : | 160 Pages |
| Publish Date | : | 2015-06-21 |
| Language | : | English |
DESCRIPTION:
. They are the authors of the bestsellers Positioning, Marketing Warfare, Bottom-Up Marketing and Focus. Jack Trout runs a marketing consulting firm in Greenwich, Connecticut with Al Ries
Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing
Requires 'time' translation. Thought provoking There are a few major points to make, but I'll keep it brief.1. It was writing about 25 yrs ago, pre-Internet. They products are both sold and marketed has changed, so you'll have to first understand his book within the written time period. Next you can then try to understand the laws as they would be applied today.Example: Law of Line Extension says that you shouldn't use same brand name as you extend product line. However, Apple is. Nettles said Very weak.. Eh. Not worth the money. An easy, yet hardly revelatory read. The author constantly jumps to broad, sweeping conclusions based on very narrow data sets, usually regarding some of the higher-profile, historical successes and failures of large businesses, primarily in the US. These successes and failures are always singularly attributed to marketing, rather than other factors (or a confluence of factors), which one might better underst. Andrew Smith said Better for national advertisers, still a great read. Although I believe this book better serves marketers at the national level, it's awesome to see how they battle for a spot in the prospect's mind.There are times in this book where the authors explain what a company should've done or could do in a situation to get the upper hand. I really enjoy these parts. At least for me it gives a glimpse of how the 'big boys' play
From Library Journal Ries and Trout, authors of some of the most popular titles in marketing published during the last decade ( Marketing Warfare , LJ 10/15/85; Positioning: The Battle for Your Mind , Warner, 1987; and Bottom-Up Marketing , McGraw, 1989), continue the same breezy style, with lots of anecdotes and insider views of contemporary marketing strategy. Sannwald, San Diego P.L.Copyright 1993 Reed Business Information, Inc. The book is fun to read, contains solid information, and should be acquired by all public and busi