Misbehaving: The Making of Behavioral Economics
| Author | : | |
| Rating | : | 4.27 (629 Votes) |
| Asin | : | B00VQTALSA |
| Format Type | : | |
| Number of Pages | : | 342 Pages |
| Publish Date | : | 2013-05-09 |
| Language | : | English |
DESCRIPTION:
He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building to TV game shows, the NFL draft, and businesses like Uber. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world. In other words we misbehave. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Traditional economics assumes rational actors. Richard H. Laced with antic stories of Thaler's spirited battles with the bastions of traditional economic thin
Story of the professional career of a pioneer in behavioural economics FCRichelieu I was drawn to this book given that its author is a pioneer in behavioural economics. To me, it reads like a sequel to the fascinating works of psychologists Kahneman and Tversky on decision making and prospect theory.The book affords a close-up look (a firsthand account) at the exploration throughout the entire professional career of an illustrious economist. The subject is the role of human psychology in the decision making process. His experiments and observations br. Interesting but Read Nudge First Inna Tysoe Traditional economic theory is, as Richard Thaler points out, built upon the idea that humans can make rational choices. And yet that inability (which most economists—traditional or not--acknowledge) is treated as an irrelevance. Behavioral economists, by contrast, try to create a predictive theory of how economies which after all rely on real (rather than hypothetical) people actually work.And, it turns out, that an economy (be it large or small) works irrational. Someone Needs To Take The Next Step This book is highly informative and delightfully entertaining for those interested in the history of behavioral economics (BE).Thaler is a giant in the field and has been with it from its early days, as both a participant and observer. He has contributedas an individual, as well as guiding the development of others as a leading professor in a leading school. Having worked with such notables as Daniel Kahneman, Cass Sunstein, and others, he is truly an insider's insider.