Inside the Box: A Proven System of Creativity for Breakthrough Results
| Author | : | |
| Rating | : | 4.57 (915 Votes) |
| Asin | : | 1451659296 |
| Format Type | : | paperback |
| Number of Pages | : | 272 Pages |
| Publish Date | : | 2013-12-21 |
| Language | : | English |
DESCRIPTION:
He lives in Cincinnati, Ohio.Jacob Goldenbergis a marketing professor at the Hebrew University of Jerusalem. He studies creativity, new product development, innovation, market dynamics, and the effects of social networks. He lives in Jerusalem, Israel. . Drew Boydis assistant professor of marketing and innovation at th
The 'inside-the-box approach' described by Drew Boyd and Jacob Goldenberg can reveal key opportunities for innovation that are hiding in plain sight. Pink, author of To Sell is Human and Drive)“Innovation means a lot of things to a lot of people. Cialdini, author of Influence: Science and Practice and Professor Emeritus of Psychology and Marketing at Arizona State University)"Inside the Box is a 'how to' manual for innovation. It’s hard to imagine a real-world problem that wouldn’t be amenable to their approach.” (Daniel H. I commend this book to you if you regularly face tricky problems, you'd like a source of new and better ideas, and you'
This counterintuitive and powerfully effective approach to creativity requires thinking inside the box, working in one’s familiar world to create new ideas independent of specific problems. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally. Pink, author of Drive).The traditional attitude toward creativity in the American business world is to “think outside the box”—to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. “The ‘inside-the-box approach’ can reveal key opportunities for innovation that are hiding in plain sight” (Daniel H. SIT’s techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry lea
"Ho-hum!" according to Spauthy. No argument that the short stories add some flavor to the reading. But there is nothing new or creative here that differs from the SCAMPER process (Substitute, Combine, Adapt, Modify/distort, Put to other purposes, Eliminate, Rearrange/Reverse) that you can find through an Internet search. And you save the $28.00+ purchase price of the book.. Five Stars gregory Excellent book and seller. "interesting concepts but" according to Diego G Schmunis. I like the high level concept of the approach but the book could be a bit tighter and condensed. After a while it starts to feel like a sales pitch for their consulting services. Some of the examples feel like they where intentionally, and only, chosen because they fit the particular technique