Creative Direction in a Digital World: A Guide to Being a Modern Creative Director
| Author | : | |
| Rating | : | 4.62 (642 Votes) |
| Asin | : | B073FPK8ML |
| Format Type | : | |
| Number of Pages | : | 141 Pages |
| Publish Date | : | 2016-11-12 |
| Language | : | English |
DESCRIPTION:
"If you only ready one book on being a Creative Director" according to Jae. This is an incredibly comprehensive read. You won't find a more practical book for real-world creative direction anywhere. In just over 100 pages, Adam does an effective job breaking down his years of experience into a helpful step-by-step guide. Because we could always improve, this guide is designed for those creatives who can't learn from experience or are looking to expand their way of directing advertising in a digital age. I've read several books in the realm of creative and business leadership, and this guide is by far the most useful. My copy is already dog-eared because I find myself refere. "A Great, Quick Read!" according to Amazon Customer. Creative Direction in a Digital World is a great handbook for creatives who are trying to find their focus in a changing digital landscape. Adam shares his expertise in a way that's easy to understand without oversimplifying matters. This book is a quick, easy read by still packs a punch--lots to uncover! I'd recommend this to anyone who is looking to sharpen their creative chops and think more strategically about creating in this hyper-connected space we live in today.. A fantastic read for anyone in digital marketing Jack Scullin A fantastic read for anyone in digital marketing. As a content writer, I learned so much about how to approach a project from start to finish. Check it out and learn great insider tips about the future of digital media and design.
Adam's work has been covered in the LA Times, USA Today and recognized by the Addy's, Webby's and numerous other marketing awards.. He's the author of "Creative Direction In A Digital World" and is a co-founder of Nebo Agency - one of the south's largest independent digital agencies. Adam Harrell is an entrepreneur and digital creative residing
I spent almost every weekend over the course of eight months working on it. A few hundred hours went into its production, and it has been a product of over a decade of experience. I hope it helps you in your craft and that you enjoy reading it. From the Author I wrote this book to share all the things I wish I had known when I first started my career. The experience of writing it is one that I'll cherish. . To help fill the gaps in a traditional design education
Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences.?Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish.Learn how to understand the client's biggest challenges and distill insights about