Cooking Up a Business: Lessons from Food Lovers Who Turned Their Passion into a Career -- and How You C an, Too
| Author | : | |
| Rating | : | 4.36 (924 Votes) |
| Asin | : | 0399162313 |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2013-12-08 |
| Language | : | English |
DESCRIPTION:
. A former food editor at O, the Oprah Magazine and Reader’s Digest,Rachel Hofstetter is now founder in chief at guesterly magazine. She received a degree in economics from Miami University and lives in New York City with her husband, Lorne
About the Author A former food editor at O, the Oprah Magazine and Reader’s Digest,Rachel Hofstetter is now founder in chief at guesterly magazine. . She received a degree in economics from Miami University and lives in New York City with her husband, Lorne
Through profiles and interviews with nationally known food entrepreneurs from Popchips, Vosges Haut-Chocolat, Hint Water, Mary’s Gone Crackers, Love Grown Foods, Kopali Organics, Tasty, Evol, Justin’s Nut Butters, Cameron Hughes Wine, and more, you will gain applicable, practical guidance that teaches you how to succeed today:• How to create a national brand—with no connections or experience• The secret to getting meetings with grocery store buyers• The number one thing you need to know about food safety regulations• Why a grassroots budget might actually help you succeed• Specific advice for gluten-free, organic, wine, and beverage companies• What every entrepreneur wishes someone had told them at the beginning • Why doing what you love is always a good idea. Stories and advice
A. Tinsley said Good for people who hope to wholesale. This is a cute book but it wasn't quite what I expected based on the title. It is primarily full of profiles of businesses that manufacture food to be sold in grocery stores, with relatively little direct advice or mention of other models of food business (restaurants, food carts, caterers, etc.) Granted, I should've read the description more thoroughly and looked up the companies mentioned to see what sort . Foodie Book While this book was part of an Entrepreneurship class, I decided to choose it because of the title. I love to cook and experiment with new recipes so I thought it would be intriguing to read. This book was pleasingly different from what I expected. I was anticipating more of novel type read but every chapter is a new story unto itself. Hofstetter did a fantastic job of covering a lot of hurdles new businesse. Krishana Pleasant said Totally Inspiring!!!. If it weren’t for this book, my company, Good & Pleasant, probably wouldn’t exist. I’m a risk-mitigating commercial real estate attorney who dreamed of taking my grandmothers’ classic southern sweet potato and apple pie recipes and adapting them for those living gluten free like me. This book inspired me to stop dreaming (and over analyzing) and get cooking. I found courage in the sto