Creating a Brand Identity: A Guide for Designers
| Author | : | |
| Rating | : | 4.46 (811 Votes) |
| Asin | : | 1780675623 |
| Format Type | : | paperback |
| Number of Pages | : | 160 Pages |
| Publish Date | : | 2015-03-16 |
| Language | : | English |
DESCRIPTION:
. Catharine Slade-Brooking has an industry background in branding, packaging and illustration with a client list including Glaxo Smith Kline, Lloyds Bank and the Sunday Times. She has written widely on graphic design subjects including 'The Encyclopedia of Illustration Techniques' and has exhibited work nationally and internationally, from the Mall Galleries in London to the Norsk Farmasihistorisk Mu
. She has written widely on graphic design subjects including 'The Encyclopedia of Illustration Techniques' and has exhibited work nationally and internationally, from the Mall Galleries in London to the Norsk Farmasihistorisk Museum Oslo. About the Author Catharine Slade-Brooking has an industry background in branding, packaging and illustration with a client list including Glaxo Smith Kline, Lloyds Bank and the Sunday Times. She has taught within the University sector for over 15 years specializing in branding and visual identity and now teaches on the BA Graphic Communication course at Farnham UCA
Excellent insight, well-designed and a core set of principles As a self-taught designer - this is the book I've been looking for. Excellent insight, well-designed and a core set of principles worth building on. Very happy to have had this one recommended to me.. Must-Read for Aspiring Brand Designers Really wish this would've been one of my textbooks in college. A well-written, thoughtfully arranged book with a wealth of information that will help educate those interested in brand identity.. Great Book KBeautiful1 This is a great book to understand Brand Identity
Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries such as digital media, fashion, advertising, product design, packaging, retail and more. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients and launching the new identity. This practical handbook is a comprehensive introduction to this creative process. Filled with tips and tricks on research, design and testing, this is essential reading for students, graduates and working designers exploring this area for the first time.. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. Creating A Brand Identity is a complex challenge for the graphic designer