BrandED: Tell Your Story, Build Relationships, and Empower Learning
| Author | : | |
| Rating | : | 4.61 (743 Votes) |
| Asin | : | B06XXSPJQP |
| Format Type | : | |
| Number of Pages | : | 319 Pages |
| Publish Date | : | 2015-10-26 |
| Language | : | English |
DESCRIPTION:
Ideas borrowed from the world of business are adjusted for the unique needs of education. Practical tools, templates, and resources allow you to implement the strategies presented quickly and easily, while stories of real-world schools illustrate what BrandED thinking can do for your students, teachers, and community. Get the word out, and invite the community in to build the positive relationships that benefit everyone.. Tell your school's story and grow your personal and school brandBrandED shows school leaders how to move beyond mascots and clever taglines to showcase their school's assets—and enhance communication with students, parents and all stakeholders. Today's school leaders cannot remain in the ivory tower. Leverage digital tools to become the storyteller-in-chief and build better community relationshipsStrengthen internal and external communications among students, teachers, parents, and other stakeholdersIncrease resources by establishing strategic partnerships and strengthening ties to key stakeholdersPromote connectivity, transparency, and community to build a positive culture that extends beyond the schoolhouse doorAuthors Eric Sheninger and Trish Rubin, e
Mark Erlenwein said BrandED, is an extraordinary and innovative guide to the “process of change” and creating powerful communication channels. In the world of academia, the past, present and future are seemingly cyclic and blurred, where “change” is a dynamic process that is ever-present and ongoing. The analog layer of “education” can no longer ignore the digital layer that coexists. Digital and Social media are living and breathing mediums of communication and have become rich and vital tools, that convey our school community’s identity. In the world of “like, share and comment,” ideas, thoughts and actions n. "BrandED - Building your Brand around Image, Promise and Results" according to judith Wilson. Eric and Trish demonstrate step by step, how school leaders can create their own brand by first creating a comfort zone in our digitized world. Starting with being a listener and "surveying the landscape", keeping eyes open for potential brandED "stakeholders" and "ambassadors", and understanding behaviors are all tenants explored and explained in language we can relate to so we can get started on our own authentic BrandED journey. Once you are committed to a "personal professional brand-building effort" and onc. and continues through great work of reflection both personally and as a school Eric Sheninger and Trish Rubin really tackle items that as leaders we need to be mindful of in public education these days. There is a convergence of factors today that are changing both how students learn, but also how we communicate to our stakeholders. This book begins with telling the "why", and continues through great work of reflection both personally and as a school leader. It then moves into strategic planning of how to implement the structures and routines on how effective a digital leader and their "tr
As a former teacher, entrepreneur, marketing author, and most important, parent, I give this book two huge likeable thumbs up!" Â Dave Kerpen, NY Times Bestselling Author of The Art of People "Every school has a brand, but it may not be what you hoped! Turn staff, students, parents, and your community into co-creators and co-owners of a trustworthy, relevant educational brand using Trish and Eric's `why,' `what,' and `how' of brand relevance. Eric and Trish have created a space for business and education to coexist and energize each other." --Monika Williams, PhD Dean and Professor, College of Education Rowan University "BrandED opens the door to a creative,