Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
| Author | : | |
| Rating | : | 4.26 (795 Votes) |
| Asin | : | 1118167775 |
| Format Type | : | paperback |
| Number of Pages | : | 256 Pages |
| Publish Date | : | 2017-01-22 |
| Language | : | English |
DESCRIPTION:
Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online.Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategyOptimize is designed to give readers a practical approach to integrating search and soci
Jim Barry said Great way to implement SEO driven strategies that place the customer first. Optimize by Lee Odden has been the primary text for NSU’s MKT5855 Social Media Marketing course for "Great way to implement SEO driven strategies that place the customer first" according to Jim Barry. Optimize by Lee Odden has been the primary text for NSU’s MKT5855 Social Media Marketing course for 2 years. The 5-star book blends SEO-integrated content marketing tactics with a technical framework for implementing enterprise-wide strategies that place the customer first.The book, in my opinion, qualifies academically as a primary reading for MBA level courses. The recommendation is based. years. The 5-star book blends SEO-integrated content marketing tactics with a technical framework for implementing enterprise-wide strategies that place the customer first.The book, in my opinion, qualifies academically as a primary reading for MBA level courses. The recommendation is based. Great addition to a digital marketer's library Lee Odden is one of my favorite marketing gurus in the industry, so I enjoyed this book. I'm responsible for managing digital campaigns, social media and SEO, so I have my hands full and I'm constantly learning. This was a great addition to my library.. "The Topics in this book were right on!" according to Nancy Scott. This was a book required for e-commerce class I took at ASU. Anyone who wants to know about e-commerce should read this book it is a very practical book. I plan on keeping this book as a reference when I start working. The information presented was current and relevant for today's e-commerce sites.
LEE ODDEN is a recognized authority on search, social media, and content marketing. He writes for ClickZ and is editor of TopRankBlog, recognized as a leading marketing blog by Advertising Age, Junta42, and Social Media Examiner. For over fourteen years, he has consulted with companies ranging from start-ups to Fortune
Optimize gives you a practical approach to integrating search and social media optimization with content marketing to boost your relevance and visibility for potential customers. Companies large and small should grasp how customers find and seek out resources, the content topics and formats that motivate them, and the social media platforms and tools they use to engage with one another and recommend things.Optimize offers a proven customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics. For businesses to succeed online, it's essential to optimize search and social media content to attract, engage, and inspire customers to buy. This book will help you to:Understand the changing nature of consumer preferences and behaviors with search, social media, and contentEx