Weird Ideas That Work: How to Build a Creative Company
| Author | : | |
| Rating | : | 4.18 (656 Votes) |
| Asin | : | 0743227883 |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2015-10-04 |
| Language | : | English |
DESCRIPTION:
Yet, as Stanford professor Robert Sutton explains, the standard rules of business behavior and management are precisely the opposite of what it takes to build an innovative company. To succeed, you need to be both conventional and counterintuitive.Creativity, new ideas, innovation—in any age they are keys to success. More than just a set of bizarre suggestions, it represents a breakthrough in management thinking: Sutton shows that the practices we need to sustain performance are in constant tension with those that foster new ideas. A breakthrough in management thinking, “weird ideas” can help every organization achieve a balance between sustaining performance and fostering new ideas. Yet Weird Ideas That Work shows how some of the best teams and companies use these and other counterintuitive practices to crank out new ideas, and it demonstrates that every company can reap sales and profits from such creativity.Weird Ideas That Work is filled with examples, drawn from hi- and low-tech industries, manufacturing and services, information and products. In fact, in order to foster creativity, we should hire misfits, goad them t
Five Stars Danny R. Autry As described.. J-O said Simple, light and eyes opening - with pretty bad formatting. This book is a light read, pleasant read even. It is mind opening, absolutely worth the read. Reading it with application on mind, asking yourself how it fits in your company, team, group or organization brings immediate changes to your way of thinking about building products and solving problems.This being said, the formatting of the book is broken. A lot of spaces are missing, resulting in words being together, which often makes you lose your rhythm.Still, a very nice read.Addendum: It's inter. Weird and Wonderful "Weird Ideas That Work" works! This is one of the most compelling books I've read in a long time. Sutton manages not only to come up with ideas that seem weird at first glance, but to actually prove them useful and logical at the same time.The author instructs readers on how to build a creative company by using his 11½ weird ideas, which range from hiring people who make you uncomfortable to deciding to do something that will probably fail. The list looks hilarious until you read the sens
Standard management policy may work for routine work matters, but weird ideas are far more effective when employees are trying to use innovative techniques. Sutton's writing is clear and persuasive, and his book takes an insightful look at innovation. 13)Copyright 2001 Cahners Business Information, Inc.. But he observes that even companies such as IBM, Lucent and GE, which have been praised for their innovation, devote only a small percentage of their annual budgets to testing new products and services. (Nov. He ad