Meaningful: The Story of Ideas That Fly
| Author | : | |
| Rating | : | 4.21 (789 Votes) |
| Asin | : | B016CUPB5K |
| Format Type | : | |
| Number of Pages | : | 490 Pages |
| Publish Date | : | 2015-08-16 |
| Language | : | English |
DESCRIPTION:
Why? What’s the secret to success? What do Khan Academy, the GoPro camera, the Dyson vacuum cleaner and Kickstarter have in common?After years of consulting with hundreds of innovators, creatives, entrepreneurs and business leaders to help them tell the stories of their ideas, I have discovered something: every business that flies starts not with the best idea, the biggest budget or better marketing, but with the story of someone who wants to do something—and can’t.We don’t change the world by starting with our brilliant ideas, our dreams; we change the world by helping others to live their dreams. Bernadette digs deep to explain why brands that give a damn make a difference and win in terms of profits, people and the planet."—LEE TONITTO—CEO, AUSTRALIAN MARKETING INSTITUTE“This book and the Story Strategy Blueprint are invaluable for anyone who wants to dis
Bernadette Jiwa is a brand storytelling pioneer, a champion of businesses that want to be meaningful brands and author of four #1 Business Bestsellers.Her blog TheStoryofTelling was voted as the Best Australian Business Blog in 2012 and chosen by Smart Company as one of Australia’s Top 20 Business Blogs in 2013 and 2014.Bernadette was named as one of the Top 100 Branding and Marketing Experts to follow on Twitter and she spoke at TEDx about ‘The Secret To Spreading Ideas’.Her work as the leader of organisational change around marketing and brand storytelling sees her consulting with and speaking to global brands, business leaders and entrepreneurs.
About the AuthorBernadette Jiwa is a brand storytelling pioneer, a champion of businesses that want to be meaningful brands and author of four #1 Business Bestsellers.Her blog TheStoryofTelling was voted as the Best Australian Business Blog in 2012 and chosen by Smart Company as one of Australia’s Top 20 Business Blogs in 2013 and 2014.Bernadette was named as one of the Top 100 Branding and Marketing Experts to follow on Twitter and she spoke at TEDx about ‘The Secret To Spreading Ideas’.Her work as the leader of organisational change around marketing and brand storytelling sees her consulting with and speaking to global brands, business leaders and entrepreneurs.
A Meaningful Marketing Book Amazon Customer I first learned about Bernadette Jiwa’s work from Seth Godin. He referenced her TedX Perth speech in a blog post a few years ago when she spoke about The Secret to Spreading Ideas. I have been captivated by her writing and ideas since that first encounter. Bernadette’s new book, Meaningful, The Story of Ideas that Fly continues the themes and insights about marketing.The book provides a helpful frame of reference for understanding how and where marketing fits into a brand’s journey and the customer’s needs. When we start with an empathic and compassionate view of those we want to . Kish said Ideal for an entrepreneur toying with ideas and for one who is wondering why things aren't working.. Entrepreneurs, if you are at the start of your idea, at the very heart of the seed - then this is your starting point.The compass which you need to return to, as your business evolves, as customers get tired (because trust me, they will) and as competitors strike in.So many companies and stories to feel inspired by and to learn from. This book will have you googling up Apps you've never heard of and ordering from brands that will solve the problems you thought were life's realities.Gold.. All you need to know about marketing If you buy one marketing book, Meaningful should be it. I have been an avid reader of Bernadette's blog for sometime now (it's actually the only marketing blog I read) because she has a powerful way of cutting through all the jargon and getting to the heart of what marketing really is. She continually reminds me that successful marketing isn't so much about what I want to accomplish, but about what my audience wants to accomplish. It's not so much about telling people to like my message as it is about creating something that helps my audience reach their goals.Meaningful is a wonderful summary of Ms. Jiw