Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
| Author | : | |
| Rating | : | 4.38 (547 Votes) |
| Asin | : | 0470529393 |
| Format Type | : | paperback |
| Number of Pages | : | 475 Pages |
| Publish Date | : | 2015-08-01 |
| Language | : | English |
DESCRIPTION:
The book will help your organization become more data driven while you become a super analysis ninja! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.. Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics
A Working Dad said Well done. Serious web analytics made practical. With so many changes in Google Analytics plus other tools available, it could really use a Well done Serious web analytics made practical. With so many changes in Google Analytics plus other tools available, it could really use a 3.0 or Well done A Working Dad Serious web analytics made practical. With so many changes in Google Analytics plus other tools available, it could really use a 3.0 or 4.0 update by now.. .0 update by now.. .0 or Well done A Working Dad Serious web analytics made practical. With so many changes in Google Analytics plus other tools available, it could really use a 3.0 or 4.0 update by now.. .0 update by now.. Alireza Sefati said Great book on digital analytics.. Who can buy and read Avinish's books on digital analytics and be unhappy with its content?! Avinash is the foremost expert and leader in field of digital analytics. I subscribe to all his content and I highly recommend this book if you like to learn about digital analytics.. "What a fun to read author and a great book" according to LYNZ. What a fun to read author! This is one book I actually looked forward to reading, not only for how absolutely informative it was, but for the author's fun sense of humor. Kaushik is a foremost authority on all things "web metrics" and has a great blog as well as being a great author. I can't imagine anyone being disappointed with this book as far as wanting to learn the basics (or remembering what is important, for those already experienced). For beginners, Kaushik covers the most important things to focus on early, so you don't get overwhelmed
Consider buying up all the copies of this book before your competition gets a copy.” —Seth Godin, author, Tribes“Lots of companies have spent lots of time and money collecting data—and sadly do little with it. It’s powerful, awesome and actionable.” —Mitch Joel, President of Twist Image & author of Six Pixels of SeparationShift to Data-Driven Decision Making and Leverage the Complete Power of All Web DataThe Web, online marketing, and advertising have been revolutionized in the last few years, yet the approach to using data has remained largely the same as a decade ago. His new book Web Analytics 2.0 should be on every marketer’s desk. If venture capitalists read this book, they would fire half of the CEOs that they've funded.” —Guy Kawasaki, Co-founder of Alltop & Garage Technology Ventures“When people ask, ‘who is the smartest guy in the room when it comes to
He was the recipient of the 2009 Statistical Advocate of the Year award from the American Statistical Association. He is also the Analytics Evangelist for Google and the Chief Education Officer at Market Motive, Inc. . He is a bestselling author and a frequent speaker at key industry conferences around the globe and at leading American universities. Avinash donates all proceeds from his boo