This I Know: Marketing Lessons from Under the Influence
| Author | : | |
| Rating | : | 4.30 (576 Votes) |
| Asin | : | 0345810368 |
| Format Type | : | paperback |
| Number of Pages | : | 320 Pages |
| Publish Date | : | 2016-01-30 |
| Language | : | English |
DESCRIPTION:
Great book for small companies with big ambitions Todd Herron Too often great product and service ideas never get traction with customers because of poor marketing.This I Know is sensible marketing and sales theory packed with concrete examples from a marketer with decades of experience.If you're a start-up or a small to medium sized company looking to create a razor sharp, actionable marketing strategy and supporting ad campaign, look no further.. A marketing book with soul Mystic Manifesting This I Know by Terry O'Reilly is one of the best marketing books I've read. Never dry, boring, condescending, or self-promoting. Not too long or too short. Not a rehashing of "find your USP." O'Reilly teaches marketing principles through numerous examples of good and bad marketing. He writes,"many business owners and their staff feel lost when it comes to marketing. They have limited budgets and get no guidance on their advertising. They are usually wearing several hats in their companies, don't have dedicated marketing departments, aren't sur
Many amusing little stories and factoids help make the text zip along, just like a well-crafted TV commercial on a Super Bowl afternoon.” —Winnipeg Free Press “Offers an insider’s look into the art and science of big-money persuasion. O’Reilly’s job, one that he is very good at. Readable and informative. Somehow two ad men—Terry O’Reilly and Mike Tennant—slipped through my defenses. The Age of Persuasion will be enjoyed by those inside the ad world, but it’s more than an insider’s guide. It’s a funny and fascinating window into a part of our culture that’s too little considered by outsiders like me.” —Jesse Thorn, Host & Producer, PRI’s The Sound of Young Americ
Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be.Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know. Following his be
The author lives in Creemore, ON. TERRY O'REILLY, who has won hundreds of international advertising awards, was the co-founder of Pirate Radio and Television in Toronto and New York. O'Reilly on Advertising, The Age of Persuasion and Under the Influence have been broadcast on CBC Radio since 2005 and are carried on Sirius radio in the US. . He is in demand as a speaker and sought as a juror for international awards panels