The Unpublished David Ogilvy
| Author | : | |
| Rating | : | 4.31 (756 Votes) |
| Asin | : | 1781250871 |
| Format Type | : | paperback |
| Number of Pages | : | 192 Pages |
| Publish Date | : | 2017-10-03 |
| Language | : | English |
DESCRIPTION:
Okay, but not great. Nick Vasey I was a little disappointed with this book. It is essentially a little anthology of truisms, management tips, anecdotes, and Ogilvie-isms from over the years. As a piece of nostalgia, biography and eccentric advertising-man management humour, it works okay. But it pitches itself as something more than that, and failed to meet that expectation (for me anyway). The material is significantly more da. RH said Find out why his work is admired by so many. Big fan of david ogilvy and his company. I find all of his work fascinating including this one. If you want to think like an advertising giant, then give this book a shot. Highly recommend for smart and creative people.. "Good" according to Ken Nielsen. This book collects memos, letters and notes by Ogilvy which he was at O&M.In some ways more interesting than Confessions of an Advertising Man, as the stuff was not written for publication.Though the advertising business Ogilvy worked in - and in many ways created - no longer exists there are many excellent insights and wise advice in the book.
"Ogilvy is the creative force of modern advertising."—The New York TimesFirst collected by his devoted family and colleagues as a seventy-fifth birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications—memos, letters, speeches, notes, and interviews—from the "Father of Advertising" and founder of Ogilvy & Mather.Still fizzing with energy and freshness more than twenty-five years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors, "because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of
-- Marc Sidwell * City AM * The king of advertising dispenses sound sense -- Robert McCrum * Observer * . Of what other company chief could that be said? * Yorkshire Post * The Father of Advertising not only reveals much about his distinctive approach to his profession, but also offers a practical masterclass in clear English as a critical business tool. Praise for Confessions of an Advertising Man: 'Still fresh - full of pithy points about not only advertising but also business * Evening Standard * Ogilvy is the creative force of modern advertising * New York Times * Small wonder that his staff treasured his sayings and could turn up memos decades later. That it comes from a marketing man, a profession too often associated in the popular mind with obfuscation and mi
Before founding New York agency Ogilvy & Mather in 1948, he pursued several career paths. He died in 1999.. David Ogilvy CBE is often described as the 'Father of Advertising'. His iconic campaigns include legendary adverts for Dove, Hathaway, Rolls Royce and Guinness