The High Roller Experience: How Caesar’s and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience
| Author | : | |
| Rating | : | 4.60 (945 Votes) |
| Asin | : | 125986295X |
| Format Type | : | paperback |
| Number of Pages | : | 272 Pages |
| Publish Date | : | 2016-06-10 |
| Language | : | English |
DESCRIPTION:
The marketing guru of Caesars/Harrah’s shows how you can double-down and win with a proven data-driven approachWalking through Caesars in Las Vegas may seem like a dreamthe lights are not too bright, the temperature is perfect, and everything is within your reach. In The High Roller Experience, he shares his secrets to creating an unbeatable marketing strategy. His approach of using data to identify opportunities for the business, developing the narrative to sell throughout the organization and partnering with various constituents to drive successful implementation operationally is unparalleled. With this book to guide you, you’ll learn how to use loyalty programs, analytics, and technology to drive phenomenal transformational change and rapid revenue growth within your own organization.. In addition to discussing core items such as analytics, CRM and loyalty programs, he examines the leadership and organizational processes required to create a customer-centric and data informed business. But behind this “magical” experience is a carefully choreographed performance based on deep understanding and rigorous analysis of extensive data to help ensure guests have an incredible and personalized experience. The Caesars marketing story is recognized as one of the best examples of using data to improve the customer experience and marketing
About the AuthorDavid Norton joined Harrah’s Entertainment in October of 1998 when the company consisted of 15 properties and had revenue of $1 billion; within ten years, the company had nearly tripled to 40 properties and grown revenue ten-fold. In his current role as Chairman of GALE Partners, he is penetrating the seam between traditional agencies, consulting firms, and technology providers to develop data-informed strategic insights that help to transform the trajectory of clients’ businesses.
David Norton joined Harrah’s Entertainment in October of 1998 when the company consisted of 15 properties and had revenue of $1 billion; within ten years, the company had nearly tripled to 40 properties and grown revenue ten-fold. In his current role as Chairman of GALE Partners, he is penetrating the seam between traditional agencies, consulting firms, and technology providers to develop data-informed strategic insights that help to transform t