The Graphic Artist and His Design Problems
| Author | : | |
| Rating | : | 4.46 (578 Votes) |
| Asin | : | 3721204662 |
| Format Type | : | paperback |
| Number of Pages | : | 200 Pages |
| Publish Date | : | 2017-03-22 |
| Language | : | English, German, French |
DESCRIPTION:
A long-awaited re-release of the original edition.. In this book, Josef Muller-Brockmann intends to show the nature and meaning of the design elements of typography, drawing, photography in advertising. An important visual tool that will give open-minded designers a worthwhile survey of the fundamental problems of design. Also, for educators, it illustrates the practical results of a systematic method of teaching
"Write design" according to Robin. I bought a copy recently and it's like returning to an old friend. I had the original when it was published in 1961 and kept it on my desk at the office. It was always being looked through by colleagues, pages copied, dropped on the floor, borrowed (and luckily returned) but as is the way with office books it eventually disappeared. I was fam. D. Tawfeq said Five Stars. Love it Great for any designer with love of grid. "Nice swiss lookbook, informative, a few issues" according to J. Berry. I own Brockmann's full library, and this is one of my favorite books. Insightful, informative, and a great example of swiss design as well a visual narrative of a key graphic designer. In German, English, and French. Topics include importance of content in advertising (type, photography, illustration, color, logo, brand name, uniformity), exh