Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand
| Author | : | |
| Rating | : | 4.12 (873 Votes) |
| Asin | : | B00HWZ1QKO |
| Format Type | : | |
| Number of Pages | : | 290 Pages |
| Publish Date | : | 2014-07-20 |
| Language | : | English |
DESCRIPTION:
Kindle Customer said Meme-friendly Guide to Branding in the New Economy. From the SmallBizTrends.com Review:Sticky Branding definitely seeks to be a sticky brand with its meme-friendly content. If you are a fan of simple marketing phrases (“Punch Outside Your Weight Class” is an example from the book), this book is full of them. Quite a bit of the advice repeats a lot of branding advice that othe. Jessica said Tons of research, tons of examples, easy to read.. This book really resonated with me. It's extremely well balanced between being heavily researched and being easy to read. Lots of real-world examples, and lots of practical advice that anyone can put to use right away. I think this is a must-read for any business owner who is trying to reach the next level.. A MUST Read! I can provide and update when I complete the book but so far it is an easy read full of great information. I love how it stops after each chapter and breaks down how to implement each principle into your business. It is geared towards small to mid size businesses which is the majority of US businesses.
Sticky Branding provides practical, tactical ideas of how mid-market companies — companies with a marketing budget, but not a vast one — are challenging the status quo and growing sticky brands.. Stand out, attract customers and grow your company into a sticky brand
Jeremy Miller shows entrepreneurs how to succeed because he's done it himself in his own company."-David Meerman Scott, marketing strategist and author of The New Rules of Marketing and PR. "This book is no academic tome written for big business