The Pricing and Revenue Management of Services: A strategic approach (Routledge Advances in Management and Business Studies)
| Author | : | |
| Rating | : | 4.74 (504 Votes) |
| Asin | : | 0415551951 |
| Format Type | : | paperback |
| Number of Pages | : | 196 Pages |
| Publish Date | : | 2014-11-04 |
| Language | : | English |
DESCRIPTION:
Ng’s aim is to offer a strategic guide to increase revenue in services, drawing from various disciplines, whilst maintaining a strong marketing slant. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking. In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Grounding the book on actual research in services, Ng is keen to highlight how the concepts and theories of pricing strategy can be combined and applied practically in a way that is eas