A Technique for Producing Ideas: The simple, five-step formula anyone can use to be more creative in business and in life!
| Author | : | |
| Rating | : | 4.12 (609 Votes) |
| Asin | : | 1434102750 |
| Format Type | : | paperback |
| Number of Pages | : | 38 Pages |
| Publish Date | : | 2013-04-28 |
| Language | : | English |
DESCRIPTION:
RecluseWithASmile said It's SMALL!. What an itty-bitty tiny book. I had no idea it was this small. I wouldn't have bought it if I'd known it was not much more than a pamphlet. Geez. The info is good, but not great. Wished I bought a better book.. Yes, it works! Numinous Dreamer I read about this in a wonderful curated blog called "Brain Pickings." I suggest anyone who enjoys life, literature and just plain thinking, will enjoy it. Years ago, too, I attended a great class through UCLA Extension on the Creative Process. Taught by . Rick Yvanovich said Still relevant. Picked this up on the spur of the moment. Written in the 19Still relevant Rick Yvanovich Picked this up on the spur of the moment. Written in the 1940s but still has meaning and relevance today.. 0s but still has meaning and relevance today.
James Webb Young was a driving force behind the creation of the modern advertising industry, and is one of advertising's most honored educators and practitioners.
. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. From the Back CoverA step-by-step technique for sparking breakthrough creativity in advertising--or "any" field Since its publication in 196
Advertising mogul William Bernbach wrote, "James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. He not only makes this point vividly for us but shows us the road to that goal." Newly designed and typeset in a 6-by-9-inch format by Waking Lion Press.. Now let James Webb Young's unique insights help you be more creative in every area of life. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. This short but powerful book has helped thousands of writers, artists, scientists, and engineers to solve problems and generate ideas