Smarter Pricing: How to capture more value in your market (Financial Times Series)
| Author | : | |
| Rating | : | 4.43 (760 Votes) |
| Asin | : | B00ABMPB60 |
| Format Type | : | |
| Number of Pages | : | 594 Pages |
| Publish Date | : | 2014-09-11 |
| Language | : | English |
DESCRIPTION:
Using real-world international examples from a wide range of industries, Smarter Pricing explores: low price propositions, premium pricing, price sensitivity, incentivising customers to make profitable purchases, the rise of discounters and how to face the threats, the creative communication of pricing and bundling, promotions and and the benefits of non-comparability."Downward pressure on prices has rarely been stronger. From airline tickets to bottled water, health clubs to student textbooks; price can have a profound impact in the market. A slogging global economy has had an impact, but so have fundamental changes in the marketplace including stronger buyers, more transparent markets, and the emergence of low-cost manufacturing powerhouses such as Chinathe need to get price management right could scarcely be more urgent. Pricing decisions, right or wrong, can change buying behaviours, drive the profitability of businesses and even transform competitive landscapes.For the price of a flexible economy ticket to Warsaw w
Great business management book This book is great for anyone in business management. The author touches on many different topics including making smarter pricing decisions, implementing pricing strategies, pricing sensitivity, creative communication of pricing, promotions, and so much more.Romeo RichardsHow To Market And Manage A Private Medica
Tony has a particular interest is in understanding Customer Value, developing brands and the dynamics of long-term business relationships. Tony designs and delivers programmes on business strategy and market innovation. . Internationally he has taught at Swedish Institute of Management, Vlerick Leuven Gent Management School, Stockholm School of Economics, PEF University Styria, and University of Michigan, USA. Tony Cr
" this crisp, comprehensive book by a marketing and strategy expert cannot fail to pay dividends" - Director Magazine, February 2006