Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything
| Author | : | |
| Rating | : | 4.54 (695 Votes) |
| Asin | : | 1101905972 |
| Format Type | : | paperback |
| Number of Pages | : | 288 Pages |
| Publish Date | : | 2014-10-17 |
| Language | : | English |
DESCRIPTION:
Red Teaming is the cure for this anxiety. Red Teaming is a revolutionary new way to make critical and contrarian thinking part of the planning process of any organization, allowing companies to stress-test their strategies, flush out hidden threats and missed opportunities and avoid being sandbagged by competitors. Today, most — if not all — established corporations live with the gnawing fear that there is another Uber out there just waiting to disrupt their industry. In this book, author Bryce Hoffman shows business how to use the same techniques to better plan for the uncertainties of today’s rapidly changing economy. Most importantly, he teaches leaders how to make Red Teaming part of their own planning process, laying the foundation for a movement that will change the way America does business.. He also shows how many high-profile business failures, including those that sparked the Great Recession, could easily have been averted by using these approaches. Army, which has developed the most comprehensive and effective approach to Red Teaming in the world today in response to the debacles of its recent wars in Iraq and Afghanistan. In this book, Hoffman shows how the most innovative and disruptive companies, such as Google and Toyota, already employ some of these techniques organically. The term was coined by the U.S. Red Teaming is both a set of analytical tools and a mindset. It is designed to overcome the mental
Red teaming methods correct overconfidence and impulsive decision-making—just what we need today. Hoffman describes the methods plus the stories that make them come to life."—Gary Klein, PhD, senior scientist, MacroCognition, LLC, and author of Sources of Power. This is a book that every business and team needs to read NOW!"—Jon Gordon, bestselling author of The Energy Bus and You Win in the Locker Room First"Red teaming has sparked so many creative ideas that are directly helping our Dale Carnegie business right now. I'm grateful to Bryce Hoffman for writing
Red Teaming is a Guide Superbly researched and written! Bryce Hoffman's journalism career is a foundation for a well documented and smooth flowing read in RED TEAMING. The revolutionary thinking and questions challenge leaders to be contrarians rather than accept the norm. Some helpful tools are also shared. Tying all of the concepts and tools together is th. Immediately improve your critical thinking! You think you make great decision, but your don’t! You think you are a creative, outside of the box, thinker, but you’re biased (in more ways than one!). We are a morass of biases and when operating in groups we engage in cultural and behavioral pitfalls that reduce our abilities to effectively and accurately reason. Yet, w. Finally, an authoritative, operational guide to Red Teaming and its implications for the business world. While the terms “Red Team” and “Red Teaming” have been around for quite awhile, until now there has not been an adequate “go to” source for what it really means in a business context. More importantly, Bryce Hoffman tells us not only WHAT it is, he provides historical and military associations, and t
. Before launching his international consulting practice in 2014, Hoffman was an award-winning financial journalist who spent 22 years covering the global automotive, high-tech and biotech industries for newspapers in Michigan and California. He writes a regular column on leadership and culture for Forbes and regularly appears on television and radio shows in the United States