Matchmakers: The New Economics of Multisided Platforms
| Author | : | |
| Rating | : | 4.98 (799 Votes) |
| Asin | : | 1633691721 |
| Format Type | : | paperback |
| Number of Pages | : | 272 Pages |
| Publish Date | : | 2015-01-08 |
| Language | : | English |
DESCRIPTION:
These include Airbnb and Uber. Lower down the market capitalization charts are many Multisided platforms which the authors aptly refer to as ‘matchmakers’, have created huge value for society, and enormous fortunes for their entrepreneurs and shareholders. Of the five most valuable companies in the world last year, three are using the matchmaker business model: Apple, Google, and Microsoft. Of the ten start-ups with the highest market values, seven are matchmaker platforms. These include Airbnb and Uber. Lower down the market capitalization charts are many more successful companies using this model, too.The matchmaker business model is hardly a new development. A mall is an example, attractin. "The book is surprisingly easy to read" according to Tony Smith. Matchmakers should be required for any entrepreneur or VC for that matter. Far too often, the failure of a company looking to launch a new market platform is written off as just another example of "marketplaces are tough". This book give you a solid framework for understand why they are difficult but also why they can be so valuable. The book is surprisingly easy to read, but don't let that fool you. The concepts explored will require some deep thought to really understand and apply the concepts to your particular business.The one section of the book I really enjoyed was on the market rules and what needs to happen when r. J. M Schwartz said The Platform Economy. Fantastic and accessible read for anyone interested in learning about the differentiated business case for a platform and how platform business are changing our economy. Good explanation of the the key considerations for anyone looking to start a multi-sided platform.
Summers, Charles W. Here they share what they’ve learned to the great benefit not just of economists, but also of entrepreneurs, policy makers, and consumers.”Hikmet Ersek, President and CEO, Western UnionEntirely new business models have evolved around the platform, connecting supply and demand, service provider and customer, sender and receiver. Matchmakers is a journey through the strategies of platform businesses, which are central to our economies. This deep dive into today’s multisided businesses provides a clear, compelling, and entertaining road map for how net platform businesses can blast off and ignite. Matchmakers c
Although matchmakers have been around for millennia, they’re becoming more and more popularand profitabledue to dramatic advances in technology, and a lot of companies that have managed to crack the code of this business model have become today’s power brokers.Don’t let the flashy successes fool you, though. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders. Starting a matchmaker is one of the toughest business challenges, and almost everyone who tries to build one, fails.In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and who’ve consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success.Whether you’re an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and Matchmakersrich with stories from platform winners and losersis the one book you’ll need in order to navigate this appealing but confusing w