Market Encounters: Consumer Cultures in Twentieth-Century Ghana (New African Histories)

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Market Encounters: Consumer Cultures in Twentieth-Century Ghana (New African Histories)

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Rating : 4.84 (749 Votes)
Asin : 0821422898
Format Type : paperback
Number of Pages : 240 Pages
Publish Date : 2014-10-12
Language : English

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In Market Encounters, Bianca Murillo explores the shifting social terrains that made the buying and selling of goods in modern Ghana possible. Murillo brings shop floor sales clerks, market women, and everyday consumers in Ghana to the center of a story that is all too often told in sweeping metanarratives about what happens to Africans when they are incorporated into global markets. The result is a keen look at colonial capitalism in all of its intricacies, legacies, and contradictions, including its entanglement with gender and race.. Fusing economic and business history with social and cultural history, she traces the evolution of consumerism in the colonial Gold Coast and independent Ghana from the late nineteenth century through the state violence of the 1970s, in a work of depth and interdisciplinary finesse. In foregrounding people over objects, Market Encounters is a refreshing departure fro

Moreover, she writes vividly and precisely.” — Gracia Clark, author of African Market Women: Seven Life Stories from Ghana. “With original research and creative methods, Murillo makes a substantial contribution to the analysis of military periods of rule and their concrete effects and concerns with regards to local and import/export trade

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