Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
| Author | : | |
| Rating | : | 4.91 (707 Votes) |
| Asin | : | B00QQMV5WI |
| Format Type | : | |
| Number of Pages | : | 443 Pages |
| Publish Date | : | 2014-12-28 |
| Language | : | English |
DESCRIPTION:
Businesses are beginning to re-embrace this truth, and to realize that Big Data reveals only part of the customer's story. Countless examples show that this last step is where too many marketing executives fall short. Those who have already tried the technique have been amazed by its ease and value, yet, for many, buyer personas are still not translating to increased business. . "Know your customer" is an adage as old as marketing itself, but, in the digital era, many are forgetting this timeless truth. Beginning with the principles of buyer persona marketing, then proceeding to a practical method for contract or in-house buyer persona development, the book concludes with the most crucial element—making use of buyer personas once they have been generated. Marketing surveys have indicated that, within the next couple of years, at least 80 per
. ADELE REVELLA is the CEO and Founder of Buyer Persona Institute and a leading authority on buyer personas. In her decades-long marketing career, Adele has seen the discipline from all sides: executive, consultant, trainer, and entrepreneur. She is widely recognized as a marketing and business leadership speaker, consultant, blogger, and workshop facilitator. Through her company's research and workshops, Adele's buyer persona method
This is the only serious way to do personas, period. Jonathan Kranz I'm going to be blunt. In my 20-year career as a marketing copywriter, I've seen two kinds of personas: the ones done by Adele Revella (or informed by her principles), and everything else. And everything else isa waste of time. You don't need to know if your customer plays golf. It doesn't matter if she's a soccer mom. Who cares what they read and where they like to go on vacation?You need to know just three things: why they buy; how they buy; and what criteria they apply to their choices. These three questions (plus a fe. Tom Sales said A Useful (that's a compliment) Way of Engaging Changing Buyers. I recently read Mark Roberge’s “The Sales Acceleration Formula,” which describes how he built a Sales function from scratch that aligned sales hiring, training, coaching and the work of the Marketing and Sales departments because there were no real political constraints in making everything work together. He had a great chapter where he laid out a Buyer Persona / Buyer Journey matrix, which provided a new way of looking at prospects and customers and how they made buying decisions. Because Amazon is gett. "Limited Value for Businesses that Deal w/Low Consideration Solutions and Products" according to Ms Teeta. This is a good resource for businesses that deal in high consideration solutions/products - meaning items (or services) that are not purchased on a whim or impulse - instead items/services that involve a fair amount of thought and options weighing before making a committment and handing over a wad of cash. I mostly deal with lower consideration items so most of the processes discussed don't apply to my line of work. However the author offers a few useful insights for small time players on how to benefit from a BP. All in
Named one of Fortune Magazine’s “5 Best Business Books” in 2015See your offering through the buyer's eyes for more effective marketingBuyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance.Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. Written by the world's leading authority on buyer personas, this