Hunch: Turn Your Everyday Insights Into The Next Big Thing
| Author | : | |
| Rating | : | 4.99 (599 Votes) |
| Asin | : | B01M3U5567 |
| Format Type | : | |
| Number of Pages | : | 458 Pages |
| Publish Date | : | 2015-10-07 |
| Language | : | English |
DESCRIPTION:
"This brilliant little book is sure to inspire the next new meaningful product or company."-Ivy Ross, VP design at Google“At the heart of every great business is a leader with a curious mind, heart, and spirit. Bernadette Jiwa expertly shows you how to connect the dots in your world to transform everyday hunches into impactful work.” —Todd Henry, author of The Accidental Creative “Hunch shines a light on the true engine of business success: the instincts that live inside us all.” —Ken Segall, author of Think Simple. Hunch goes further, showing you in practical ways how to cultivate this important skill.”
A modern classic Seth Godin Like the very best business books, this one will get under your skin. The ideas persist, and you'll begin to see the world differently.It's a fine companion to Difference and Marketing: A Love Story: How to Matter to Your Customers.My test for recommending a book is how often people come back to me with thanks for the find. With Bernadette's books, it happens a lot.. Chris Lasko said Finally a book with actionable steps to take. Bernadette has done a great job, yet again, in helping to change the way I look at ideas and business. In today's day and age, it seems that businesses are moving in polar opposite directions. One being towards cheaper and faster with less service and the other direction are these organizations that obviously put the customer first and solve problems that they didn't even know they had.If you are of the opinion that t. A Book For Doers, Not Just Dreamers Bernadette helps people make their ideas fly as she did in helping me with my business. Now in her latest book she shares examples of people who "harnessed their curiosity, empathy and imagination" to seek out opportunities to "invest, create and serve." Her words motivate us to not just read and dream but to act. If you what to actually do and not just hope for the best then read this book.
She advises, consults and speaks to entrepreneurs and business leaders who want to build meaningful brands. BERNADETTE JIWA is a recognized global authority on the role of story in business, innovation and marketing and the author of five best-selling books on marketing and brand storytelling. Her work takes her from Melbourne to New York (and everywhere in between).
They learn to trust their gut and go.In Hunch, international bestselling author and business adviser Bernadette Jiwa shows you how to harness the power of your intuition so you can recognize opportunities others miss and create the breakthrough idea the world is waiting for. Where will your next big idea come from?Analyzing hard data? A corporate brainstorming session? Customer focus groups? Or closer to home? Successful people don’t wait for proof that their idea will work. She explores inspired hunches, from one that led to the launch of the breakout GoldieBlox brand to another that helped a doctor reduce infant mortality rates around the world.Filled with success stories, reflection exercises, and writing prompts, Hunch is the indispensable guide to embracing your unique potential and discovering your own winning ideas.