How Brands Grow: What Marketers Don't Know
| Author | : | |
| Rating | : | 4.81 (869 Votes) |
| Asin | : | B00I8UBUEO |
| Format Type | : | |
| Number of Pages | : | 126 Pages |
| Publish Date | : | 2015-10-22 |
| Language | : | English |
DESCRIPTION:
It is the first audiobook to present these laws in context and to explore their meaning and application. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. The most distinctive element to this audiobook is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This audiobook provides evidence-based answers to the key questions asked by marketers every day
A must read, whether you agree or disagree with it Amazon Customer I was skeptical of this book, and put off reading for sometime. My reason was that although acquisition and penetration seems to be at the core of the message, as big brands having a slight edge on retention than smaller ones (I saw some youtube's by professor Sharp),. This should be mandatory in all business schools. This book has changed the way I see my profession and judge my ideas. I've been in the marketing/advertising industry for over 15 years and had a hard time swallowing the hard truths contained here. But it was nevertheless extremely helpful and eye opening. I'm glad I. Woofie Jo said Thought-Provoking Book!. Amazing book that will challenge everything you know about effective marketing and market research and get you to rethink some tried and true principles.