Generating Buy-In: Mastering the Language of Leadership
| Author | : | |
| Rating | : | 4.47 (608 Votes) |
| Asin | : | B071KVRC2W |
| Format Type | : | |
| Number of Pages | : | 175 Pages |
| Publish Date | : | 2016-08-20 |
| Language | : | English |
DESCRIPTION:
"Have given it to several people" according to Rich. I picked up my first copy of Walton's "Generating Buy-In" several years ago and have since purchased copies for several of my employees. It is singlely the most actionable guide to dealing with the politics of change and buy-in that I've read, and is especially helpful to new managers and group leaders.. "Excellent book that I recommend to anyone that wants to be successful in leadership and/or sales" according to Howie Horvath. Very engaging, well written and concise. (Just) the essentials required for anyone to successfully generate the buy-in needed to achieve your vision and goals. Order is large quantities and distribute freely if you're a sales manager looking to empower your team.. "Five Stars" according to er. good book
The strongest leaders are those who create a positive vision of the future, paint a "big picture" that generates action by tapping into people's emotions, ask for a commitment, and inspire their listeners to take steps toward the goal. Through real-world case studies and exclusive interviews, Generating Buy-In imparts a revolutionary yet practical approach to: Crafting a strategic story that projects a positive future to your audience Speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners Putting the language to work in service of your goal - whether the goal is to raise sales, inspire a work force, or win a Presidential election Complete with examples, practical exercises, sample business