Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine
| Author | : | |
| Rating | : | 4.16 (658 Votes) |
| Asin | : | 1119047609 |
| Format Type | : | paperback |
| Number of Pages | : | 288 Pages |
| Publish Date | : | 2013-04-26 |
| Language | : | English |
DESCRIPTION:
One Company Accountability, Leadership & Decision MakingChief Customer Officer 2.0 will get you into action quickly with a united leadership team, and will shift your business intent to earning the right to growth by improving customers’ lives. Proactive Experience Reliability and Innovation5. She is a worldwide keynote speaker, and sought frequently by major media for her point of view. Jeanne is the co-founder of the Customer Experience Professionals Association, established to advance the worldwide discipline of customer experience and customer experience practitioners. She is also the best-selling author of Chief Customer Officer: Getting Past Lip Service to Passionate Action (2006), and I Love You More than My Dog: Five Decisions to Drive Extreme Customer Loyalty in Good Times and Bad (2011).. Manage and Honor Customers as Assets2. Since 2002 she has led CustomerBliss, a preeminent customer experience transformation company where she helps companies achieve customer-driven growth. Align Around Experience3. A Customer Experience Roadmap to Transform Your Business and CultureChief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world.And it will take years off your learning curve.Wr
"A must read - go to resource for any CX professional" according to Bradford S.. I’ve been a #SuperFan of Jeanne Bliss for over a decade, and I love the updated Chief Customer Office 2.0 book. Having been a Customer Experience (CX) Executive at Symantec, Yahoo and Sage I know first hand the C-Suite conversations and key executive alignment that must occur for any company attempting a CX focused transformation. The simple notion of “Earning the right for your business to grow, throu. Why a real customer orientation is so profitable. [[VIDEOID:71a9Why a real customer orientation is so profitable. Douglas N. Burdett [[VIDEOID:71a948463775233d394a8e624888dfe4]] Hi, I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine” by Jeanne Bliss.More and more marketing books and the really smart people who write them will tell you that the last available differentiator that will grow your business. 8Why a real customer orientation is so profitable. Douglas N. Burdett [[VIDEOID:71a948463775233d394a8e624888dfe4]] Hi, I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine” by Jeanne Bliss.More and more marketing books and the really smart people who write them will tell you that the last available differentiator that will grow your business. 63775233d39Why a real customer orientation is so profitable. Douglas N. Burdett [[VIDEOID:71a948463775233d394a8e624888dfe4]] Hi, I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine” by Jeanne Bliss.More and more marketing books and the really smart people who write them will tell you that the last available differentiator that will grow your business. a8e62Why a real customer orientation is so profitable. Douglas N. Burdett [[VIDEOID:71a948463775233d394a8e624888dfe4]] Hi, I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine” by Jeanne Bliss.More and more marketing books and the really smart people who write them will tell you that the last available differentiator that will grow your business. 888dfeWhy a real customer orientation is so profitable. Douglas N. Burdett [[VIDEOID:71a948463775233d394a8e624888dfe4]] Hi, I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine” by Jeanne Bliss.More and more marketing books and the really smart people who write them will tell you that the last available differentiator that will grow your business. ]] Hi, I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine” by Jeanne Bliss.More and more marketing books and the really smart people who write them will tell you that the last available differentiator that will grow your business. "Turns what some feel is "fluff" into some really powerful stuff!" according to Tammy Nelson. My entire 20+ year career has been in marketing and, increasingly, over the past 5-8 years, has included significant involvement in and responsibility for customer experience and company culture. As a marketer, some assume I like "fluffy" stuff but I don't. And that's what I like most about this book -- it turns a topic that some find "fluffy" and hard to pin down, into something very tangible and measurable. The
And it will take years off your learning curve. Including over forty case studies of how Chief Customer Officers around the world embed these five competencies, this is the book you have been waiting for. Written by Jeanne Bliss, a CCO practitioner for over twenty years, and pre-eminent thought leader on the role of the Customer Leadership Executive and customer experience, this book outlines in detail Jeanne's Five-Competency Model. From the Inside FlapA Customer Experience Roadmap to Transform Your Business and CultureChief Customer Officer 2.0 gives you a proven framework that has launched and advanced the customer experience transforma
JEANNE BLISS pioneered the Chief Customer Officer position holding the role for over twenty years at Lands' End, Allstate, Coldwell Banker, Mazda and Microsoft. Since 2002 she has led CustomerBliss, a leading customer experience transformation company where she helps companies achieve customer- driven growth with clients such as AAA, Johnson & Johnson, Brooks Brothers, Costco, Bombardier Aerospace and Kaiser Permanente, among others. Jeanne Bliss is the bestselling author o