Brand Sense: Sensory Secrets Behind the Stuff We Buy
| Author | : | |
| Rating | : | 4.16 (732 Votes) |
| Asin | : | 1439172013 |
| Format Type | : | paperback |
| Number of Pages | : | 192 Pages |
| Publish Date | : | 2016-12-12 |
| Language | : | English |
DESCRIPTION:
""BRAND sense" is a landmark work that explains what the world's most successful companies do differently, integrating all five of the senses -- touch, taste, smell, sight, and sound. It will help you cut through the mass of commercial clutter and develop a powerful brand." -- Torben Ballegaard Sorensen, CEO, Bang & Olufsen Worldwide ""BRAND sense" breaks new ground with an insightful view of how marketing to all five senses can transform the way you build your brands." -- Andre Lacroix, CEO & Chairman, EuroDisney "Martin Lindstrom has a talent for big ideas. In "BRAND sense, " he brings new ideas to life using real examples from leading companies around the world. The book will transform the way marketers approach the entire concept of branding." -- Charlie Bell, CEO &
Alex W White said Senses provide meaning. “This book reminds me of a book I read in my architecture school: “The Eyes of the Skin” by Juhani Pallasmaa. We were designing an airport in our city. Our professor mentioned this book as a reference to make our designs more sustainable. The book identified architecture as being something attractive to all the body’s senses.” “Brand Sense consists of compelling case studies of how innovative brands including Nokia, McDonald’s,. "Well written and good insights" according to Andreas. Not Lindstrom's best book but still provides a ton of insights into the mind of the consumer and you can't take away that they guy knows his way with words. It is worth reading for any marketer that wish to understand what makes people buy or prefer a certain brand, but it is also good for educating consumers in spotting the tricks used by unethical marketers. However if it was choice, I would recommend you read his other book, Buyology before this one. It just a bette. Be An Informed Consumer! LadyLyn Extremely helpful book that helped me view advertising so differently. Concisely written with lots of real world examples of companies and how they are changing the face of this field by incorporating our human senses to reel us in to purchase. Every consumer should be aware of how we are being manipulated to buy so we can make sound decisions that are based on rationality over emotion.
Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.. The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products.Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance?In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never
and foreign companies--including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola--in the areas of marketing strategy and planning, marketing organization, and international marketing. His five books on branding have been translated into more than thirty languages and published in more than 60 countries worldwide. He participates in KMG client projects and has co