Big Shifts Ahead: Demographic Clarity For Business
| Author | : | |
| Rating | : | 4.29 (744 Votes) |
| Asin | : | 1599327228 |
| Format Type | : | paperback |
| Number of Pages | : | 268 Pages |
| Publish Date | : | 2013-09-13 |
| Language | : | English |
DESCRIPTION:
Four Big InfluencersFour Big Influencers explain why those born in different decades behave so differently, and help explain the big shifts ahead:New technologiesChanging government PoliciesEconomic growthShifts in societal acceptabilitySeven Biggest OpportunitiesBurns and Porter devote a chapter to each of the seven biggest opportunities, forecast the future of each, and provide a framework to shift strategy when unexpected changes occur.Working womenAffluent immigrantsWorkaholic retireesDelayed young adultsThe Sharing economySouthern growthUrban life moving to the suburbsThey support the research with more than 100 easy-to-read color charts and plenty of facts.. Know the facts, and learn to:plan your business better;support your decisions with facts; andclarify the demographic confusion using the groupings and frameworks used in this book. Demographic trends can be overwhelming, misleading, confusing, conflicting, and difficult to predict. Burns and Porter give each generation a name to reflect the shift in society that they led. The Kindle version of Big Shifts Ahead: Demographic Clarity for Businesses is best viewed in color on the Kindle Fire or through the Kindle app on any Apple or Android device.Huge Demographic Shifts Explained and Quantified
"Need to know these big shifts ahead" according to Amazon Customer. This is a great read for anyone who wants to get a glimpse of how the world has changed and will be changing. There are tons of charts and an ocean of data, but it is always presented in an understandable and engaging way. The graphs and charts are easy to follow and well-presented. Sure a couple of o. "Great insights that will help your business strategy" according to NHCraftyMom. I've been working in the housing sector for over 20 years and found myself saying "A-ha!" several times while reading Big Shifts Ahead. The authors redefined the usual sloppy generations into decades, and looked at how each group has been impacted by factors as diverse as birth control, technology and. JGlasgow said A better way of framing consumer behavior. This book should be required reading for anyone whose business depends on understanding consumer behavior.Rather than using the same amorphous and - ultimately - unproductive generational definitions we've all become accustomed to, Burns and Porter approach the subject of demographics through the cont
This data has implication for everybusiness, as he clearly demonstrates. Airbnb has learned that,when it comes to housing and travel, we're moving from detacheddwellings to sharing societies that create both better efficiency andpersonal connections."--Chip Conley, Bestselling Author and Head of Global Hospitality and Strategy of Airbnb"Big Shifts Ahead is aptly titled. This is one of the best books youcan read on demographics and consumer spending."--JohnMauldin, Multi- New York Times bestselling author and writer of one ofthe world's largest online newsletters, Thoughts from the Frontline."From the impact of immigration, to women in the workforce, to the comingboom in household formation, John Burns and Chris Porter masterfully use graphs and demographic data to illustrate many of the past and futuretrends."--Bill McBride, Blogger at CalculatedRiskBlog, named #4 best financial blog by Time"Really great way to break down th
John Burns has helped executives form demographic-based strategies for more than 27 years. John is a highly regarded consultant and speaker, and is the CEO of John Burns Real Estate Consulting. He earned his BA in Economics from Stanford University and his MBA from UCLA.Chris Porter is Vice President