Beer School: Bottling Success at the Brooklyn Brewery
| Author | : | |
| Rating | : | 4.80 (694 Votes) |
| Asin | : | 0470068671 |
| Format Type | : | paperback |
| Number of Pages | : | 306 Pages |
| Publish Date | : | 2013-05-22 |
| Language | : | English |
DESCRIPTION:
Tom is even less forgiving-he's a banker, after all. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement." —Michael Jackson, The Beer Hunter(r)"An accessible and insightful case study with terrific insight for aspiring entrepreneurs. The product is one readers can relate to, and the market is as tough as they get. What do you get when you cross a journalist and a banker? A brewery, of course."A great city should have great beer. Beer School explains how they did it: their mistakes as well as their triumphs. Steve and Tom write with enthusiasm and insight about building their business. Steve Hindy and Tom Potter provided it. I give Steve and Tom's book an A++!" —Norm Brodsky, Senior Contributing Editor, Inc. magazine"Beer School is a useful and e
(Oct.)Copyright © Reed Business Information, a division of Reed Elsevier Inc. Though Hindy and Potter may not help the aspiring entrepreneur strike gold, they offer a compelling model and a heartening story. The longtime partners tell their story in engaging, candid voices, delivering cautionary anecdotes, reflections on longstanding disagreements and lingering resentments, and brutally frank self-assessments. in sales, after consuming many bottles of Hindy's homebrew. From Publishers Weekly This winning tale of the rise of the Brooklyn Brewery follows the basic pattern of every entrepreneur's memoir: a restless visionary sets out to accomplish a dream, barely survives a series of setbacks, emerges victorious—and ready to tell readers how they can do the same. All rights reserved. It helps the story immeasurably that beer is a more colorful subject than, say, spreadsheet software, a fact that gets the reader past the inevitable chapter on financing. But this ac
"More enjoyable than brewing up a buisness" according to Jeffrey J. Bonavita Jr. I really enjoyed the style of writing. Steve and Tom each bring unique perspectives to the book. I like how they wove their story in with business practices. Compared to Sam's story dogfish head his story got lost in a lot of discussion on branding and marketing, which was great info but harder to read through. Tom and Steve do a better job weaving the story into an enjoyable, forward moving narrative. This book gives a great look into how the Brooklyn Brewery was built and its interesting offshoot into distr. Great read even if starting a business that's not a brewery! Raspsu1 I'm about half way through this book and I'm really enjoying it. I'm finding that this book would be a great read for anyone starting a business, not just a brewery. The speak is open entrepreneur language in most cases and not just about a brewery.I like how they go through the struggles of starting a business and then their grade themselves on how they did. They seem to be pretty honest with their grading system and talk about what they could have done differently.I enjoy how they take turns writing section. M. Scherer said This is a business book beer just happens to be their product. From an entertainment standpoint this book held my interest. I learned a lot of what not to do in starting a brewery. Their inflated egos cost them lots of money that could have been better spent when starting this business and when I got to the end of the book I don't feel they still understood that concept.If you are looking for information on how to start a successful brewery this isn't it. It is filled with stories and not information with the possible exception those chapters on branding and marketing. T