Advertising: What Everyone Needs to Know®
| Author | : | |
| Rating | : | 4.60 (795 Votes) |
| Asin | : | 0190625899 |
| Format Type | : | paperback |
| Number of Pages | : | 256 Pages |
| Publish Date | : | 2015-12-15 |
| Language | : | English |
DESCRIPTION:
It's easy to see why. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. What ideas and information are being communicated to us--and to what end?. 3000. Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know® helps us combat the effects of manipulative advertising and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of "Big Data.' Most importantly, it awakens us to advertising's subtle and not-so-subtle impact on our lives--both as individuals and as a global society
She brings more than twenty-five years of marketing and advertising experience to this work. She has worked as a senior marketing executive in both broadcast (NBC) and cable (MTV Networks) television as well as at major advertising agencies working on such accounts as Miller Lite, Uncle Ben's, and Dole Foods.. About the AuthorMara Einstein is a Professor of Media Studies at Queens College, City University of New York
She has worked as a senior marketing executive in both broadcast (NBC) and cable (MTV Networks) television as well as at major advertising agencies working on such accounts as Miller Lite, Uncle Ben's, and Dole Foods.. Mara Einstein is a Professor of Media Studies at Queens College, City University of New York. She brings more than twenty-five years of marketing and advertising