100 Years of Swiss Graphic Design
| Author | : | |
| Rating | : | 4.51 (975 Votes) |
| Asin | : | 3037783990 |
| Format Type | : | paperback |
| Number of Pages | : | 384 Pages |
| Publish Date | : | 2016-01-18 |
| Language | : | English |
DESCRIPTION:
Comprehensive and Inspiring Maker One of the most beautiful things I have in my home. Lars Müller books are printed so well they smell good. True book lovers know what I mean.. An absolutely beautiful publication of the highest quality An absolutely beautiful publication of the highest quality, as one would expect from all that is Swiss! Wonderful resource for teaching connecting us with a long and accomplished culture of design tradition!. "He loved it." according to Michael McEntire. bought as a gift for a graphic designer. He loved it.
The various fields of endeavor and media are described, along with how they relate to advertising, art, and politics. A new, comprehensive reference work on Swiss design.. With illuminating essays by prominent experts in the field and captivating illustrations, this book, designed by the Zurich studio NORM, presents the diversity of contemporary visual design while also tracing the fine lines of tradition that connect the work of different periods. The changes in generations and paradigms as manifested in their different visual languages and convictions are organized along a timeline as well as by theme. Graphic design from Switzerland reflects both itnernational trends and local concerns. High conceptual and formal quality, irony and wit are its constant companions. 100 Years of Swiss Graphic Design takes a fresh look at Swiss typography and photo-graphics, posters, corporate image design, book design, journalism and typefaces over the past hundred years
With illuminating essays by prominent experts in the field and captivating illustrations, this book, designed by the Zurich studio NORM, presents the diversity of contemporary visual design while also tracing the fine lines of tradition that connect the work of different periods. . From the Inside Flap 100 Years of Swiss Graphic Design takes a fresh look at Swiss typography and photo-graphics, posters, corporate image design, book design, journalism and typefaces over the past hundred years