"The Wise Guy's" Copywriting Handbook: How To Create Marketing Messages And Offers They Just Can't Refuse.
| Author | : | |
| Rating | : | 4.62 (827 Votes) |
| Asin | : | 098946637X |
| Format Type | : | paperback |
| Number of Pages | : | 214 Pages |
| Publish Date | : | 2016-04-12 |
| Language | : | English |
DESCRIPTION:
A Must-Have For All Business Owners And Copywriters Steve Sipress I've read hundreds of books on Copywriting, Marketing, Advertising, and Selling. This one is right up there with the best of them.Policci takes what he has learned and used throughout his career and shares his tips and insights in a straightforward, practical way that will be extremely helpful to newbies and experts alike.Many successful copywriters refuse to share their secrets and "tricks of the trade," but Policci deserves tremendous praise for holding nothing back in this must-have book for all business owners and copywriters.Top copywriters and sharp business owners have long known of Polic. Tony's book MUST be in your copy library Not everyone has the opportunity to meet Tony in person (as I have). Fortunately for you, he's distilled his easy-going and affable personality with his always-on-point marketing knowledge into one book. It's an almost effortless read which I guarantee will transform your copy. I found chapter 6 on Profiling especially useful.Look, if you've ever wanted a pro copywriter to sit down and explain in human words how to write effective headlines, or how to get in the buyer's headspace, or to give you his list of mistakes or favorite "power words", then this book is for you. I highly recommend.. "Fun, engaging material that will make you loads of money if you let it" according to Jamie Cassata. Reading Tony's book is like having a personal consulting session with the man himself. It's fun, engaging material that will make you loads of money if you let it (that is, if you just implement his advice). The book even contains an appendix of problem-solving tips and reference material, such as ways to cure writer's block, how to write a great headline, a list of gripping emotional words to use in your copy, and more. Awesome read.
As it's been said in places as great as the bible and as enlightening as Spiderman comics, "with great power comes great responsibility." Your responsibility is to use the secrets in this book to ethically sell more of your products and servicesto craft marketing messages that people will read and respond to by opening their fat wallets and handing over their cash or credit cards. Are you ready for that responsibility? In this book, you'll discover: *The REAL Purpose of Copy *Why Certain Fonts Matter *What's TRULY Important To Your Customer *What The "Wise Guys" Profiling Process Is All About *How To Create Desire *Why Testing Matters *What The Most Important Element of Any Copy Is *Common Mistakes To Avoid In Your Copywriting Take action nowlearn the tips, tricks and brilliant ways of writing copy so compelling, the only question a client asks is "where have you been all my life?". This book will teach you how to become intimately involved with that incredible power, andbe able to use it to win over your audience. Incredible power. But you must have a willingness to learn. It's hard to believe, but the words you choose and put into print have power. It takes a couple of "Wise Guys" to buck the system and deliver a book that shows you the exact methods of writing copy so effective, customers want you to l