The Ten Principles Behind Great Customer Experiences (Financial Times Series)
| Author | : | |
| Rating | : | 4.15 (949 Votes) |
| Asin | : | 0273775081 |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2014-10-31 |
| Language | : | English |
DESCRIPTION:
providing an excellent customer experience is HUGE AndrewSR When we think of traditional healthcare, we don't always consider "customer service" as an essential component. But the fact is, as the healthcare environment changes, and the cost is being shifted more to the consumer, people are starting to become more selective when they choose healthcare providers. What really distinguishes one provider from the next? The reality is, providing an excellent customer experience is HUGE. As a physical therapist myself, t. Hands on & GPRS guidance on how to get traction from customer experience efforts. Christophe Dhaisne I have now read several books about Customer Experience and I consider this one as one of the best. Having been recently appointed head of customer experience, I am particularly interested into content that connects the dots between the theory, the customer experience academic & business principles on one hand and its practical and operational implementation on the other. This book particularly delivers on that front as it is clearly written by a no non s. "Well-organized, quick read" according to Brittany. I wish I could make everyone in every customer-facing business read this book. The concepts are thought provoking and the author provides great examples to reinforce them.
"Many of the business manuals or books that cross our desk here at The Entrepreneurs are dry, aspirational, self-help texts devoid of any intellectual spice. Glance at its title and Matt Watkinson's business tome seems innocuous enough, "The Ten Principles Behind Great Customer Experiences." But crack open the spine, and the prose reveals a cerebral and often original approach to design, customer service and management. Some business themed books however buck the trend. He references playwrights, directors and philosophers, and makes their theories applicable to the world of customer experiences."
Overall WINNER - CMI Management Book of the Year 2014WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014 Create a great customer experience whoever you are. Customers are powerful. . They have a loud voice, a wealth of choice and their expectations are higher than ever. This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are. For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune