The Real Madrid Way: How Values Created the Most Successful Sports Team on the Planet
| Author | : | |
| Rating | : | 4.64 (964 Votes) |
| Asin | : | 1942952546 |
| Format Type | : | paperback |
| Number of Pages | : | 344 Pages |
| Publish Date | : | 2016-05-20 |
| Language | : | English |
DESCRIPTION:
Given unprecedented behind-the-scenes access, Mandis is the first researcher to rigorously ana- lyze both the on-the-field and business aspects of a sports team. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world.How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. What he learns is completely unexpected and challenges the conventional wisdom that moneyball-fueled data analytics are the primary instruments of success. The untold story of Real Madrid: one of the most incredible turnarounds in sports and business history.Real Madrid is the most successful sports team on the planet. The soccer club has more trophies than any other sports team, including 11 UEFA Champions League trophies. The why, how, and whom create a community brand and identity, and inspire extraordinary passion and loyalty, which has led to amazing marketing and commercial successin turn, attracting and paying for the best players in the
"Sports Fans Won't Want to Miss Out on This One" according to Craig Stephans. Mandis writes a remarkably in depth and comprehensive book about Real Madrid. Through the book he competently discusses all things related to one of the top soccer clubs in the world. I was surprised by the detail with which Mandis explains the financial dynamics of Real Madrid from its beginning to the present day. He explores everything about the club from it financial details to the players' training regimen. As a soccer fan who is knowledgeable about Real Madrid, I was i. Brandon Laks said A Must-Read for Sports Fans and Business Professionals. As an avid sports fan who is interested in management culture, this book offers everything! I don't follow soccer, yet I was still unable to put it down until the end. I'm not sure what else I can add that hasn't already been said by Billy Beane, David Stern and Sir Alex Ferguson, but this is a really enjoyable read that draws the reader in. This should be mandatory reading for anyone in business as a lesson on how to properly run an organization!. The ultimate guide for creating a successful organizational culture Nick Marotta Steven Mandis has provided the ultimate sports novel for casual sports fans, and especially those interested in working in any sports organization.What I appreciated most was that the book not only greatly emphasized the importance of a clear mission statement and organizational values, but also dives into more technical aspects (financial information, social media) to provide support and evidence of these claims. The principles and different strategies outlined in this book
An in-depth exploration of organization culture provides a great balance to the role of sports analytics and makes this a must-read leadership book for anyone interested in sports management.”Vince Gennaro, director of the Masters of Science in Sports Management program at Columbia University, author of Diamond Dollars: The Economics of Winning in Baseball, and president of the Society for American Baseball Research (SABR) Mandis explains the incredible power of community brandswhere a global community feels so deeply passionate about the brand that the brand is synonymous with one’s identi