Netflixed: The Epic Battle for America's Eyeballs
| Author | : | |
| Rating | : | 4.17 (849 Votes) |
| Asin | : | B007X5ZE4W |
| Format Type | : | |
| Number of Pages | : | 524 Pages |
| Publish Date | : | 2014-01-20 |
| Language | : | English |
DESCRIPTION:
K. Newcomer said Blockbusted!. As an avid movie fan and long time customer of Blockbuster I switched to Netflix a few years ago as I loved the no late fees concept. The library from Netflix of course was huge so that was a plus as well. This book helps to explain the disruption in the market for movie fans and how slow Blockbuster was to respond. Reminds me a lot about the ongoing battle with Amazon and Barnes and Noble (Barnes and Noble responded a little better).Gina Keating does a good job balancing the two sides and taking the reader into both houses to understand the thought process for Blockbuster and. Interesting financial and tech history This is a very interesting case study of the growth of Netflix. Having been part of the story as a customer, I especially enjoyed all that went on as Netflix battled Blockbuster for dominance in the industry. It is fascinating financial and tech history. I am disappointed that the author never really captured any of the main people as people. While there were many anecdotes, this book never got personal the way that I like with a good bio. Still, I am glad I read it. If I could give half stars, I'd rate this a 3.5 book. The story itself is a good one, even if it had the potent. Ilya Grigorik said Mandatory read for any tech entrepreneur. Three well-researched books in one: history and evolution of movie rental business, the rise of Netflix and downfall of Blockbuster, battles with Carl Icahn, and more. Gina Keating manages to give the reader a first-person account of all the critical turning points as if you were in the boardroom of each of these companies - it's a real page-turner, both for the storytelling as well as the business, operational, and technology insights hidden in these pages.It's rare to find a book that can provide a complete head-to-head and blow-by-blow overview of an entire industry -- "Net
Netflix ushered in such innovations as DVD rental by mail, a patented online queue of upcoming rentals, and a recommendation algorithm called Cinematch that proved crucial in its struggle against bigger rivals. First it engaged in a grueling war against video-store behemoth Blockbuster, transforming movie rental forever. They were surprised and elated when launch-day traffic in April 1998 crashed their server and resulted in 150 sales. Netflix also faces disgruntled customers after price increases and other stumbles that could tarnish the brand forever. The quest to become the world's portal for premium video on demand will determine nothing less than the future of entertainment and the Internet. Yet long- term success-or even survival-is still far from guaranteed. Then it jumped into an even bigger battle for online video stream
But at the time, the idea of renting DVD movies by mail was considered a long shot, as DVD was barely an established format. It seems that only Apple Computer rivals Netflix in how its customers hold a deep personal attachment to the brand “experience,” and fans of the service will get a lot of insight into how much risk, dedication, and commitment it took to bring that experience into being. Although consumers caught on to the service and benefited from the price wars between Netflix and Blockbuster’s rival online service, the companies strained under the pressure of competing at a loss to see who could outlast the other. From Booklist Founded in 1997 by Marc Randolph and Reed Hastings, Netflix became one of the biggest dot-com success stories. Fans of either service will be amazed at the machinations that went on be
Her work has appeared in Variety,Southern Living, and Forbes. . Gina Keating was a staff reporter for Reuters and United Press International for more than a decade