The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview
| Author | : | |
| Rating | : | 4.74 (632 Votes) |
| Asin | : | B00AMROEE4 |
| Format Type | : | |
| Number of Pages | : | 187 Pages |
| Publish Date | : | 2015-06-07 |
| Language | : | English |
DESCRIPTION:
He was also a contributing producer to the Sunday public affairs program, Late Edition with Wolf Blitzer.Phillips is a sought-after media expert, having been quoted by USA Today, The Washington Post, Fox News Channel, WTOP Radio, the Associated Press, The Miami Herald, The New York Observer, Chicago Tribune, the Huffington Post, The Hill, and many other news outlets.He is a week
Gary Genard said Practical and Essential Guide to Succeeding with the Media. This is a terrific book—an ambitious and practical solution to the problem of coming across well when you’re facing a tough situation or audience. From “Ground Rules” to “Go Out There and Get ‘Em!,” you’ll learn all the essentia. A Must-Read for anyone working with the media Peggy Clare Brad Phillips' Media Training Bible is a must-read for anyone interacting with the media on any level. It is especially helpful for those in the public relations field but anyone from a small-business owner to a CEO of a major corporation, from an external communications spec. Consider buying two - one for the shelf, and one for *using* Great book substantively, and Phillips is a deft writer who uses plenty of war stories and anecdotes from his real-world, high-level experince to make his points. Doesn't necessarily plow new ground -- message development, strategies for answering questions, crafting sound bi
"The advice in The Media Training Bible is both timely and timeless,filled with hands-on guidance that can be applied immediately." -Michael Sebastian, Managing Editor, Ragan's PR Daily "The Media Training Bible goes far beyond the standard media trainingguides and is must-reading for anyone who would be the least bitfrightened by an unexpected knock on the door from the local TV newscrew. Don't pitch stories and don't accept requests for media interviews until you read this book." - Joan Stewart, Publisher, The PublicityHound "The Media Training Bible is a mu
Today’s media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. You will learn how to: • Master the ground rules for working with reporters • Create memorable media messages • Support your message with media-friendly stories, statistics, and sound bites • Deliver a winning interview • Answer tough questions • Adjust your approach for print, radio, television, and social media • Use positive body language that reinforces your message • Dress for television • Prepare for and manage a media crisis One of the most comprehensive and well-organized books ever published on the topic, The Media Training Bible will prepare you for today’s media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in a confident manner that increases your credibility? And how can you navigate your company through a media crisis so it becomes a mere blip instead of a reputation-destroying disaster? Brad Phillips, one of the world’s top media trainers, wi