THE GAINING IMPORTANCE OF BRANDS AND THEIR FINANCIAL VALUE – AN EMPIRIC EVALUATION OF NIKE, INC.’S BRAND VALUE

Read [Stefan Schmitt Book] ! THE GAINING IMPORTANCE OF BRANDS AND THEIR FINANCIAL VALUE – AN EMPIRIC EVALUATION OF NIKE, INC.’S BRAND VALUE Online ^ PDF eBook or Kindle ePUB free. THE GAINING IMPORTANCE OF BRANDS AND THEIR FINANCIAL VALUE – AN EMPIRIC EVALUATION OF NIKE, INC.’S BRAND VALUE Intangible assets such as brands have gained impressive importance for companies and represent an important source of value creation. The spread of values is caused by limited access to data and therefore limited assumptions.. Brands have passed the development of other intangible assets and are the most relevant discussed intangible asset. Caused by their value an industry developed around the valuation of brands, with the theoretical roots in classic company valuation methods. Related to the d

Author	:	Stefan Schmitt
Rating	:	4.24 (807 Votes)
Asin	:	B073M2XGC8
Format Type	:
Number of Pages	:	156 Pages
Publish Date	:	2016-12-23
Language	:	English

DESCRIPTION:

Intangible assets such as brands have gained impressive importance for companies and represent an important source of value creation. The spread of values is caused by limited access to data and therefore limited assumptions.. Brands have passed the development of other intangible assets and are the most relevant discussed intangible asset. Caused by their value an industry developed around the valuation of brands, with the theoretical roots in classic company valuation methods. Related to the different published brand values and a confusing amount of valuation methods, the most relevant ones get explained in detail and showcased in an e