The Endangered Customer: 8 Steps to Guarantee Repeat Business
| Author | : | |
| Rating | : | 4.33 (667 Votes) |
| Asin | : | B06ZZFTM5F |
| Format Type | : | |
| Number of Pages | : | 488 Pages |
| Publish Date | : | 2014-10-09 |
| Language | : | English |
DESCRIPTION:
This applies to all businesses even nonprofits. Amazon Customer I'm involved in fundraising for nonprofits and found this book to be very easy to understand PLUS it 100% applies to nonprofits and fundraising. Actually 110%. I'm very thankful that I found it and even ordered a few more to give out to my staff and friends. I think all businesses that exchange dollars for value need to read this and follow Richard's wisdom from decades of experience and leadership in the field.. "Valuable insights and practical advice for anyone with a business!" according to LMD. Valuable insights and practical advice for anyone with a business! Especially applicable to those with retail businesses, these words of wisdom apply to anyone interested in building a loyal customer base - which should be ANYONE with any type of business.The emphasis here is not just on GETTING new customers, but on creating loyal, REPEAT customers. Mr. Shapiro wisely includes guidance on how to continue the customer interaction. "One of the Best Books on Building Customer Relationships!" according to S. Weisman. I really enjoyed this book, It is a great follow up to "The Welcomer's Edge," Richard's first book, and provides even deeper and better case study examples for how the "welcomer" makes a difference in creating customer loyalty. It's so good I've recommended it to a few of my clients and will be sending copies to some of them. The best thing about the book is that is offer's eight specific strategies to apply with a summarized tip
He shows why a "people first" approach is more important than ever and offers a road map any business can follow to deliver a welcoming and personalized customer experience at every touch point. His eight-step strategy is geared to generating a higher percentage of repeat customers and is supported by a "Repeat Business Scorecard" that allows firms to measure their performance at each step. "Technology can support agility and service," he says, "but technology alone won't sustain long-term relationships when consumers have so much choice and control in the selection and buying process." Shapiro's antidote to the "switching economy" is an organizational mindset built around customer care, responsiveness, and engagement that mirrors the dynamics of a personal relationship. Listen to it to ensure the survival of your customers.. In The Endangered Customer, Richard Shapiro presents a proven strategy to create loyalty in the age of the empowered consu