The Advertising Effect
| Author | : | |
| Rating | : | 4.35 (661 Votes) |
| Asin | : | B00NMV24VM |
| Format Type | : | |
| Number of Pages | : | 423 Pages |
| Publish Date | : | 2014-09-26 |
| Language | : | English |
DESCRIPTION:
DW said Solid Gold. I have a mobile tech startup serving marketing/advertising teams from agencies, brands, and retailers alike. No one on our team has a background in advertising or working at an agency so the conversations we have with clients can sometimes be challenging. This book has been an amazing discovery because it helps us get in the mind of the marketer/advertiser/agency so that we can much more effectively position how our solutions can help them - using terminology and arguments they understand. And, with all of the external references to the underlying research, it's a gold mine of material.I started out wit. Excellent book for anyone who has ever had to convince someone to do something differently (i.e. everyone on this planet) This book provides a great introduction into the modern world of advertising. Adam methodically runs through the various aspects of how ad campaigns are generated, and backs up approach with relevant references to psychological and economic studies. The book turned a lot of my preconceptions about this process on their head (admittedly most of my understanding of advertising comes from watching Mad Men). It was not an industry where I expected an evidence based approach to doing things.The most interesting part of the book for me was about the "Benjamin Franklin Effect". Google this now - it's pretty aw. The BEST advertising strategy book I have read and I have JW The BEST advertising strategy book I have read and I have read a lot of them. If you want a great strategic framework that is explained without marketing buzz words and with entertaining examples this is the book. Word or warning. Just because the framework is easy to understand, it doesn't mean coming up with inspiring insights and creative thinking is easy because it isn't. But if you're strategic and creative you wouldn't have it any other way would you?
Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Expose the techniques that advertisers use to get consumers to buy. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.. This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising